Manager, AI Search & SEO
E.L.F. BEAUTY
Senior Product Strategist, SEO/GEO
Willowtree, LLC
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts, North Carolina, Ohio, Virginia • 🇺🇸 United States
Visit company websiteSalary
💰 $112,000 - $118,400 per year
Job Level
Senior
About the role
- Evolve with the AI Search landscape and develop/deliver exec-level presentations highlighting SEO, ASO, and GEO insights
- Conduct technical SEO, GEO, and ASO audits with prioritized recommendations aligned to product roadmaps
- Develop custom technical SEO requirements (Schema Markup recommendations, 301 redirect maps) for Engineering teams
- Build and maintain custom technical requirements and best practices for the broader SEO team
- Design and implement automated regression tests with Test Engineers to identify site issues impacting SEO
- Collaborate daily with Engineering, Test Engineering, Analytics, Design, Content, Strategy, and Research
- Drive audience and topic research for SEO and ASO projects to influence content strategies beyond keywords
- Conduct client competitor research to produce quantitative and qualitative insights tied to business goals
- Design reporting dashboards with event tracking, custom formulas, and segmentation in partnership with Analytics Architects
- Drive product team strategy using analytics and SaaS tools to improve qualified traffic and conversion rates
- Monitor SEO, GEO, and ASO industry trends to inform new strategies
- Collaborate on and maintain ASO strategy for app store listings
- Drive collaboration across product team disciplines and elevate the broader SEO team
- Work autonomously on up to four projects at a time
- Drive the Product SEO team to discover creative uses of SaaS tools
- Mentor and support more junior team members
- Publish thought leadership on LinkedIn and support brand visibility
- Support business development efforts as part of the Offers team within Marketing Services
Requirements
- 6+ years SEO experience at a digital agency or in-house
- Experience working daily with GenAI tools to expedite your research & outputs
- Expert knowledge about modern web technologies and understand server-side rendering, single-page applications, and how search engine & AI bots crawl a site
- Very strong understanding of HTML, JavaScript, CSS, JSON-LD, and Web Content Accessibility Guidelines
- Anecdotal evidence of how you’ve developed or implemented technical SEO and content recommendations that drove organic search channel growth and met a client's business outcomes
- Expert ability to communicate ideas and tactical recommendations to technical and non-technical audiences including executive stakeholders
- Data-driven mindset with ability to frame a narrative, identify risks & blockers, and prioritize work against other feature work
- Demonstrated experience on how web performance, usability, LLMs, voice search, and A/B testing can impact SEO, and ability to create forecasting models estimating impact
- Expert experience with tools such as: Sparktoro, Screaming Frog, Google Search Console, Google Analytics, Amplitude, Looker Studio, SEMRush, seoClarity, Ahrefs, and LLM/AI-supported tools
- Ability to manage workload on up to 4 client or business development projects at a time
- Tenacious problem solver, self-starter, and comfortable operating independently across offices and remote environments
- Growth mindset and passion to continuously learn about web development and intersections of SEO, GEO, and ASO
- (Bonus) Advanced training, certifications, and/or a degree in Computer Science, Marketing, or related field
- (Bonus) Active thought leader on LinkedIn and/or blogger
- (Bonus) Background in Web Development, UX, Content Marketing, and/or Product Strategy
- (Bonus) Experience and/or interest in App Store Optimization (ASO)
- (Bonus) Familiarity with A/B/n and multivariate testing methodologies
- (Bonus) Experience with JIRA and Agile development methodology
- (Bonus) Previous product agency experience
Benefits
- Healthcare benefits - Medical, Vision, Dental
- 401K matching
- Employee Share Purchase Plan
- Competitive PTO Policy
- Employee Assistance Program (EAP)
- Life & Disability Insurance
- And more!
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOASOGEOHTMLJavaScriptCSSJSON-LDA/B testingserver-side renderingsingle-page applications
Soft skills
communicationproblem solvingself-startergrowth mindsetdata-drivencollaborationmentoringautonomystrategic thinkinginfluencing
Certifications
Computer Science degreeMarketing degreeSEO certificationsASO certificationsWeb Development certifications
