SEO Marketing

• Evolve with the AI Search landscape and develop/deliver exec-level presentations highlighting SEO, ASO, and GEO insights
• Conduct technical SEO, GEO, and ASO audits with prioritized recommendations aligned to product roadmaps
• Develop custom technical SEO requirements (Schema Markup recommendations, 301 redirect maps) for Engineering teams
• Build and maintain custom technical requirements and best practices for the broader SEO team
• Design and implement automated regression tests with Test Engineers to identify site issues impacting SEO
• Collaborate daily with Engineering, Test Engineering, Analytics, Design, Content, Strategy, and Research
• Drive audience and topic research for SEO and ASO projects to influence content strategies beyond keywords
• Conduct client competitor research to produce quantitative and qualitative insights tied to business goals
• Design reporting dashboards with event tracking, custom formulas, and segmentation in partnership with Analytics Architects
• Drive product team strategy using analytics and SaaS tools to improve qualified traffic and conversion rates
• Monitor SEO, GEO, and ASO industry trends to inform new strategies
• Collaborate on and maintain ASO strategy for app store listings
• Drive collaboration across product team disciplines and elevate the broader SEO team
• Work autonomously on up to four projects at a time
• Drive the Product SEO team to discover creative uses of SaaS tools
• Mentor and support more junior team members
• Publish thought leadership on LinkedIn and support brand visibility
• Support business development efforts as part of the Offers team within Marketing Services

Senior Product Strategist, SEO/GEO

SEO Manager

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Senior Group Manager, US SEO, Content Marketing Lead