AllBooked by Skedda

Product Marketing Manager

AllBooked by Skedda

full-time

Posted on:

Location Type: Hybrid

Location: Boston • Massachusetts • United States

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About the role

  • Lead new feature rollouts, from launch to communication to driving adoption
  • Create and execute launch plans, coordinating across Product, Marketing, Sales, and Support
  • Segment customers and tailor communication strategies to maximize engagement
  • Develop messaging and communications across channels (email, webinars, in-product messaging, etc.) and coordinate the logistics for launching it
  • Partner with Product to develop documentation and enablement materials (e.g., sales/support training, help center articles)
  • Ensure Sales team has the materials and demo environments needed to effectively showcase new features
  • Measure feature adoption and identify opportunities to improve engagement
  • Develop a deep understanding of our customer base through data - watch sales and customer calls, look at venue setups, review customers’ websites, interview customers/prospects, etc.
  • Clearly define AllBooked’s varied personas and their pain points, value propositions
  • Translate customer insights into fresh messaging that resonates
  • Coordinate updating all marketing materials (website, emails, ads) to reflect updated messaging
  • Competitive research and positioning
  • Update analysis/assessment of key competitors
  • Conduct deep product analysis to understand strengths and weaknesses
  • Create enablement material (e.g., battle cards) that empower Sales with stronger talk tracks for the top competitors
  • Own the demo environment, and ensure it follows best practices
  • Create basic decks for our sales team
  • Data analysis on feature adoption
  • Track feature adoption and customer engagement using Metabase dashboards
  • Analyze per-venue impact for marketing materials
  • Conduct pricing and market research
  • Deliver quarterly product and market analyses
  • Own AllBooked Product onboarding for new employees

Requirements

  • Bachelor's Degree
  • Minimum 4+ years of professional experience in product marketing
  • Experience in marketing B2B SaaS products, preferably to SMB and/or middle markets
  • Excellent storyteller with a background in product marketing and an emphasis on positioning, content/messaging, and sales enablement
  • Excellent writer and communicator with the ability to create high-quality sales and customer-facing content, including web content and presentation material
  • Have a strong understanding of product marketing concepts, approaches, and tools, including (but not limited to) market sizing and segmentation, persona definition, competitive positioning, pricing, packaging, product launches, and market research
  • Energized by the opportunity to build a key contributor defining the future of work!
  • Proactive and “owner” with demonstrated ability to tackle both large and small projects with minimal oversight
  • Experience with self-serve, product-led growth (PLG) motions
Benefits
  • Competitive salary, benefits package, and paid time off
  • Flexible schedule
  • Creative and collaborative work environment
  • Direct exposure to the leadership team across departments
  • Be empowered to leave a significant mark on the product and the customers
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingmarket researchdata analysiscustomer segmentationcompetitive positioningsales enablementmessagingpricingproduct launchescontent creation
Soft Skills
storytellingcommunicationproactiveownershipproject managementcollaborationanalytical thinkingcreativitycustomer engagementadaptability
Certifications
Bachelor's Degree