AllBooked by Skedda

Product Marketing

• Lead new feature rollouts, from launch to communication to driving adoption
• Create and execute launch plans, coordinating across Product, Marketing, Sales, and Support
• Segment customers and tailor communication strategies to maximize engagement
• Develop messaging and communications across channels (email, webinars, in-product messaging, etc.) and coordinate the logistics for launching it
• Partner with Product to develop documentation and enablement materials (e.g., sales/support training, help center articles)
• Ensure Sales team has the materials and demo environments needed to effectively showcase new features
• Measure feature adoption and identify opportunities to improve engagement
• Develop a deep understanding of our customer base through data - watch sales and customer calls, look at venue setups, review customers’ websites, interview customers/prospects, etc.
• Clearly define AllBooked’s varied personas and their pain points, value propositions
• Translate customer insights into fresh messaging that resonates
• Coordinate updating all marketing materials (website, emails, ads) to reflect updated messaging
• Competitive research and positioning
• Update analysis/assessment of key competitors
• Conduct deep product analysis to understand strengths and weaknesses
• Create enablement material (e.g., battle cards) that empower Sales with stronger talk tracks for the top competitors
• Own the demo environment, and ensure it follows best practices
• Create basic decks for our sales team
• Data analysis on feature adoption
• Track feature adoption and customer engagement using Metabase dashboards
• Analyze per-venue impact for marketing materials
• Conduct pricing and market research
• Deliver quarterly product and market analyses
• Own AllBooked Product onboarding for new employees

Product Marketing Manager