Product Marketing Manager
Align Technology
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Craft compelling messaging frameworks for our audit management platform, A-SCEND
- Develop enablement materials such as pitch decks, one sheets, battlecards, discovery guides, and objection-handling resources
- Engage regularly with customers to validate messaging and positioning, while proactively identifying emerging industry trends
- Serve as the internal marketing expert on the competitive technology and partner ecosystem to enable strategic programming and differentiated positioning
- Maintain deep market awareness, including regulatory shifts and standard changes, and translate insights into actionable GTM strategies
- Collaborate cross-functionally with service delivery, sales enablement, sales, and marketing to execute integrated go-to-market plans
- Partner with demand generation teams to design and launch campaigns that drive awareness and customer retention
Requirements
- Bachelor’s degree in marketing, business, or other relevant fields preferred
- 5+ years of product marketing experience, including 3+ years focused in the B2B SaaS space
- Proven experience product launch frameworks and go-to-market planning
- Demonstrated success in developing messaging frameworks and creating effective sales enablement content
- Proven ability to collaborate and influence cross-functional teams in a fast-paced environment
- Exceptional written and verbal communication skills, with a focus on clarity, persuasion, and audience alignment
- Proficiency using AI and analytics tools to uncover customer insights and accelerate value delivery
Benefits
- Healthcare, Dental, and Vision Benefits
- Employer Paid Life Insurance and Disability Insurance
- EAP - Employee Assistance Program
- Pet Insurance
- 401(k) Plan with Employer Matching
- Competitive Bonus Structure
- Home Office Reimbursement
- Certification Reimbursement
- Personalized Career Coaching
- Generous Paid Time Off
- Paid Office Closure December 25-January 1
- Vacation Bonus
- Summer Hours
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketinggo-to-market planningmessaging frameworkssales enablement contentproduct launch frameworksB2B SaaS
Soft Skills
collaborationinfluencecommunicationpersuasionaudience alignment
Certifications
Bachelor’s degree in marketingBachelor’s degree in business