Senior Manager, Regional Marketing
Algomarketing
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Job Level
About the role
- Own new patient acquisition, retention performance, and value-based care membership growth for assigned markets
- Monitor daily and weekly performance across clinics, including acquisition sources, retention rates, fill rates, and campaign results
- Develop market-specific growth plans in partnership with market presidents and practice managers
- Manage regional marketing budget with clear ROI accountability
- Serve as the primary marketing partner to market presidents, clinical leaders, and practice managers
- Present strategies, performance, and recommendations to senior leadership using data-backed insights
- Represent Marketing in regional leadership forums and cross-functional initiatives
- Build deep understanding of regional dynamics, including competition, demographics, payer mix, and clinic capacity
- Lead community partnerships, sponsorships, and local events that drive acquisition and retention
- Coordinate with centralized marketing on local SEO, paid media, social, and campaign execution
- Partner with Engagement and Retention leadership on local retention initiatives
- Track and report acquisition, retention, campaign performance, and event ROI
- Analyze attribution data and maintain a regional event and performance database
Requirements
- Bachelor’s degree in Marketing, Communications, or Business required; MBA preferred
- 5+ years of progressive marketing experience with demonstrated ownership of growth outcomes
- Experience partnering with senior executives and influencing without direct authority
- Strong understanding of acquisition and retention strategies across digital and community channels
- Healthcare or regulated-industry experience with working knowledge of HIPAA preferred
- Exceptional analytical, communication, and project management skills
- Marketing analytics and attribution platforms
- CRM and campaign management systems
- Microsoft Office and presentation tools
Benefits
- Health insurance
- Remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing analyticsattribution analysisacquisition strategiesretention strategiescampaign managementdata analysisbudget managementperformance trackinglocal SEOdigital marketing
Soft Skills
analytical skillscommunication skillsproject managementinfluencing skillscollaborationstrategic thinkingpresentation skillsleadershiprelationship buildingproblem solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in BusinessMBA