Events Demand Generation
Algomarketing
contract
Posted on:
Location Type: Remote
Location: New York • United States
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About the role
- Drive registration campaigns for third‑party events:
- Write and refine marketing copy for registration pages, email invites, landing pages, ads, and social posts.
- Coordinate review cycles and approvals with stakeholders to ensure timely deployment.
- Execute platform-level tasks (campaign setup, audience targeting, asset uploads) as required.
- Support first‑party event demand generation:
- Assist the Events Demand Generation Lead with campaign execution and tactical initiatives to boost registrations and attendance.
- Manage the event editorial calendar:
- Maintain a centralized calendar of upcoming events, campaign milestones, content deadlines, and approvals.
- Communicate timelines and responsibilities to relevant teams to ensure alignment and on-time delivery.
- Oversee post‑event follow-up and lead handoff:
- Track follow-up status, update lead records, and escalate gaps or blockers to the Events Demand Generation Lead or appropriate teams.
- Reporting and dashboards:
- Maintain registration and attendance dashboards that surface key audience demographics, attendance trends, conversion metrics, and campaign performance.
- Provide regular reporting and insights to stakeholders to inform future event strategy and optimization.
- Cross-functional collaboration:
- Work closely with content, field marketing, creative, sales development, product teams, and external agencies to align messaging and activation plans.
Requirements
- Minimum 3 years in event marketing or demand generation.
- Hands-on experience supporting both first‑party and third‑party events.
- Demonstrated ability to write and edit marketing copy for registration pages, email invites, landing pages, ads, and social posts.
- Experience coordinating cross-functional reviews and approvals.
- Experience maintaining editorial/content calendars and managing deadlines across teams.
- CRM experience (Salesforce preferred) for managing attendee records, lead flows, and handoffs.
- Basic data analysis skills and experience turning event metrics into actionable recommendations.
Benefits
- Job Benefits 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event marketingdemand generationmarketing copywritingdata analysisaudience targetingcampaign executionlead managementeditorial calendar managementreportingdashboard creation
Soft Skills
cross-functional collaborationcommunicationorganizationtimelinessstakeholder managementproblem-solvingattention to detailadaptabilitycreativityinsight generation