Algomarketing

Regional Marketing Manager – Mid Market, EMEA

Algomarketing

contract

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Build demand generation strategy, design and execute marketing programs that drive pipeline for Mid-Market segment across EMEA
  • Work collaboratively with Regional Sales Leaders to define marketing strategy and prioritization, and define and action marketing plans delivering growth for Zoom's Mid-Market business
  • Data analytics to design, optimize, and scale field campaigns that maximize Zoom's business growth. Ongoing measurement of pipeline actuals, campaign conversion and ROI metrics
  • Manage Zoom’s field marketing presence and events in EMEA and defined focus regions, ranging from dedicated industry moments, digital campaigns to Zoom-led virtual event executions
  • Work with colleagues from EMEA Field Marketing and Channel Marketing team to find synergies, partner and / or co-create marketing campaigns that drive scale and impact
  • Develop and regionalize relevant global marketing content for campaigns, in partnership with wider Marketing team, such as videos, white papers and customer success stories
  • Look for ways to scale your efforts and define processes and systems to expand your reach and impact across EMEA.

Requirements

  • 5+ years B2B marketing experience. Preferably in software, CCaaS/UCaaS industry
  • Fluent in English, second language is a plus
  • Experience in integrated marketing, demand generation and event management
  • Data-driven and digital savvy marketer, with strong analytical skills, and focus on pipeline conversion and ROI
  • Budget development and management skills
  • Strong communication skills across different levels of Zoom organization, via presentations, written and spoken channels
  • Exceptional project management skills, high sense of responsibility, using regional lens to successfully manage complex projects across borders
  • Strong collaborative skills developing and working with high-performing teams who understand business and audience needs. Proven ability to contribute to cross-functional and remote international teams
  • Self-motivated, creative and resourceful, ability to navigate ambiguity in a fast-paced environment
  • The ability to travel across EMEA if needed, including to event sites for multiple days
  • Bachelor’s degree required.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingdemand generationevent managementdata analyticspipeline conversionROI metricsbudget developmentproject managementintegrated marketingdigital marketing
Soft skills
strong communicationcollaborative skillsself-motivatedcreativeresourcefulanalytical skillshigh sense of responsibilityability to navigate ambiguitystrong interpersonal skillsability to work in cross-functional teams
Certifications
Bachelor's degree