Algomarketing

Marketing Specialist

Algomarketing

full-time

Posted on:

Location Type: Remote

Location: New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Plan, build, and deploy targeted email campaigns that support certifications, training, membership, webinars, and event marketing.
  • Create segmented email lists and implement A/B tests to optimize performance.
  • Develop automated email workflows (lead nurturing, onboarding, engagement sequences) using marketing automation platforms.
  • Monitor and analyze email metrics to improve deliverability, open rates, click-through rates, and conversion outcomes.
  • Write and edit email copy that is clear, actionable, and optimized for engagement and SEO-informed keyword strategy.
  • Maintain email calendars, ensuring timely and coordinated communication across departments.
  • Serve as host and/or technical producer for A3 webinars, including industry education sessions and robot safety training.
  • Coordinate speaker logistics, run tech checks, and manage live Q&A.
  • Build and execute webinar promotional plans, including registration emails, landing pages, social posts, and automated reminders.
  • Manage post-event workflows, including follow-up emails, on-demand publishing, and performance reporting.
  • Collaborate with sponsors and internal teams to ensure smooth, professional webinar delivery.
  • Optimize website copy using on-page SEO best practices.
  • Conduct keyword research to support content updates and improve organic search rankings.
  • Review and approve third-party content submissions to ensure SEO alignment and messaging accuracy.
  • Conduct regular website audits to maintain accuracy, technical compliance, and user experience quality.
  • Collaborate with internal and external partners to ensure content is optimized for both search and conversion.
  • Support marketing efforts for certifications, standards, market research, and training programs through email, web updates, and digital campaigns.
  • Proofread and edit marketing content to maintain brand voice and editorial consistency.
  • Assist with the development of digital and print assets by coordinating with designers, vendors, and internal teams.
  • Track and report on campaign performance to inform optimization and ongoing strategy.
  • Contribute to developing marketing materials and email workflows for A3’s conferences, trade shows, and events.
  • Provide logistical and marketing support onsite at events as needed, including attendee communications and content coordination.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Minimum of 2 years of digital marketing experience, with strong emphasis on email marketing and automation workflows, preferably in a B2B, trade association, or technology-focused environment.
  • Experience with marketing automation platforms (e.g., HubSpot) to build workflows, segment audiences, and analyze campaign performance.
  • Strong knowledge of SEO best practices, keyword optimization, and digital copywriting.
  • Experience moderating and producing webinars on platforms such as Zoom or ON24.
  • Proficiency in social media management and content development tools.
  • Basic graphic design skills with the ability to create social media and web assets.
  • Basic HTML knowledge is a plus.
Benefits
  • Remote-First Flexibility
  • Collaborative & Fun Culture
  • Premier Health & Wellness Benefits
  • Financial Support for Education
  • Mission-Driven Impact

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketingmarketing automationA/B testingSEO best practicesdigital copywritingwebinar productionkeyword optimizationHTMLgraphic designcampaign performance analysis
Soft skills
communicationcollaborationorganizational skillsattention to detailproofreadingproject managementlogistical supportcontent coordinationcreativityproblem-solving