Alfafam Management Consulting

Marketing

• Set up, schedule, and launch email and SMS campaigns across various marketing platforms.
• Build and customize email templates, landing pages, and automation workflows.
• Implement UTM tracking, dynamic content, personalization tokens, and A/B tests.
• Ensure campaigns comply with CAN-SPAM, GDPR, and deliverability best practices.
• Maintain brand guidelines across all communication.
• Create and manage automated journeys/flows, including: Welcome sequences, Abandoned cart flows, Re-engagement emails, Lead nurturing funnels.
• Maintain and optimize tagging systems and behavioral triggers.
• Build and manage audience segments, tags, custom fields, and subscriber lists.
• Handle data imports, cleaning, and segmentation for targeted campaigns.
• Manage suppression lists, opt-ins, and compliance rules.

Marketing Specialist