Alfafam Management Consulting

Marketing

• Campaign Creation & Execution: Set up, schedule, and launch email and SMS campaigns across various marketing platforms.
• Build and customize email templates, landing pages, and automation workflows.
• Implement UTM tracking, dynamic content, personalization tokens, and A/B tests.
• Ensure campaigns comply with CAN-SPAM, GDPR, and deliverability best practices.
• Maintain brand guidelines across all communication.
• Automation & Workflows: Create and manage automated journeys/flows including welcome sequences, abandoned cart flows, re-engagement emails, and lead nurturing funnels.
• Maintain and optimize tagging systems and behavioral triggers.
• Audience Management: Build and manage audience segments, tags, custom fields, and subscriber lists.
• Handle data imports, cleaning, and segmentation for targeted campaigns. Manage suppression lists, opt-ins, and compliance rules.

Marketing Specialist

Implementation Specialist

• Lead the implementation of PM/CRM software systems, including configuration, customization, and integration with existing systems.
• Collaborate with teams to gather and analyze business requirements.
• Develop and implement PM/CRM strategies to improve customer engagement and retention.
• Train employees on how to use the PM/CRM system effectively.
• Provide ongoing support and maintenance for the PM/CRM system.
• Stay up-to-date with PM/CRM trends and best practices.

Marketing Specialist

Implementation & Integration Specialist