Marketing Specialist

Alfafam Management Consulting

Marketing Specialist for Alfafam planning, building, testing, and launching email and SMS marketing campaigns. Requires 4–6+ years experience in marketing strategy and campaign management.

Posted 7/14/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in campaign creation and execution across email and SMS platforms, with a strong focus on automation, audience management, and compliance with industry standards. Proficient in optimizing marketing strategies to enhance engagement and conversion rates.

Highest-signal resume keywords

Email Marketing PlatformsCampaign ManagementAutomation WorkflowsAudience SegmentationB2B Campaign Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign CreationEmail Template CustomizationA/B TestingHTML/CSSData Management

Soft Skills

Project ManagementDeadline Orientation

Tools & Technologies

KlaviyoMailchimpHubSpotZoho CampaignsSMSBumpTwilioAttentivePostscriptOmnisend

Industry Keywords

CAN-SPAMGDPREmail DeliverabilitySegmentationTagging

About the role

Key responsibilities & impact

Campaign Creation & Execution: Set up, schedule, and launch email and SMS campaigns across various marketing platforms.
Build and customize email templates, landing pages, and automation workflows.
Implement UTM tracking, dynamic content, personalization tokens, and A/B tests.
Ensure campaigns comply with CAN-SPAM, GDPR, and deliverability best practices.
Maintain brand guidelines across all communication.
Automation & Workflows: Create and manage automated journeys/flows including welcome sequences, abandoned cart flows, re-engagement emails, and lead nurturing funnels.
Maintain and optimize tagging systems and behavioral triggers.
Audience Management: Build and manage audience segments, tags, custom fields, and subscriber lists.
Handle data imports, cleaning, and segmentation for targeted campaigns. Manage suppression lists, opt-ins, and compliance rules.

Requirements

What you’ll need

4–6+ years in marketing strategy, campaign management, or growth operations.
Proven success running B2B or service-based campaigns that improved engagement and conversion.
Strong experience with email marketing platforms such as: Klaviyo, Mailchimp, HubSpot, Zoho Campaigns, Omnisend.
SMS platforms: SMSBump, Twilio, Attentive, Postscript, Klaviyo SMS.
Knowledge of HTML/CSS for email formatting (preferred).
Strong understanding of email deliverability, segmentation, tagging, and automation.
Experience with CRM and customer data management.
Ability to work on multiple projects and meet deadlines.

Benefits

Comp & perks

None specified 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score