Product Marketing Manager
Alfa Laval
full-time
Posted on:
Location Type: Hybrid
Location: Lund • Sweden
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Tech Stack
About the role
- Own and develop differentiated positioning and messaging for current and new products/portfolio.
- Lead the Go-to-Market (GTM) strategy for key product lines.
- Plan, execute, and monitor successful product and service launches.
- Develop and deliver sales enablement materials.
- Drive the creation and performance of content, events, and campaigns.
- Gather and analyze market trends, customer feedback, and competitive intelligence.
- Work with cross-functional marketing teams and other service providers.
- Regularly review and report on the effectiveness of launches, campaigns, and strategic initiatives.
Requirements
- Minimum 3+ years in product marketing or related commercial roles, ideally in global B2B.
- Proven go-to-market and product launch experience.
- Expertise in value-based marketing, segmentation, and positioning.
- Skilled in agency management and multi-channel execution.
- Ability to translate technical features into customer-focused messaging.
- Strong project management and cross-functional skills.
- Fluent in English.
Benefits
- While the specific benefits are not listed, companies often include perks such as professional development opportunities and flexible working arrangements.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
go-to-market strategyproduct launchvalue-based marketingsegmentationpositioningagency managementmulti-channel executionproject managementcustomer-focused messaging
Soft Skills
cross-functional collaborationanalytical skillscommunication skills