ALEX & GROSS GmbH

Content Marketing Manager

• You sit at the intersection of strategic narrative development, executive storytelling, and enterprise engagement
• Your mission: translate complex transformation themes into compelling, executive-ready messaging frameworks and ABM content that resonates with multi-stakeholder audiences in enterprise accounts
• Develop account-specific POVs and transformation narratives for ABM programs
• Build executive-level messaging frameworks aligned to strategic priorities and ensure narrative consistency across initiatives
• Translate product marketing messaging into account-relevant storylines and value narratives for modernization programs
• Create executive assets such as briefing documents, talking points, vision deck storylines, value frameworks, and C-level materials
• Support messaging for executive events, briefings, and high-touch engagements (incl. video scripts and high-impact storylines)
• Enable scaled ABM by adapting modular narrative “spines”, applying light personalization, and safeguarding messaging integrity within templates/toolkits
• Collaborate with (and steer) agencies: brief on narrative intent, review deliverables for strategic alignment, and act as QA gatekeeper for messaging coherence and storytelling quality

ABM Content Specialist