ABM Content Specialist

ALEX & GROSS GmbH

ABM Content Specialist translating transformation themes into narrative frameworks for enterprise accounts. Collaborating globally to enhance executive engagement and storytelling.

Posted 5/8/2026full-timeBarcelona • 🇪🇸 SpainSeniorLeadWebsite

About the role

Key responsibilities & impact

You sit at the intersection of strategic narrative development, executive storytelling, and enterprise engagement
Your mission: translate complex transformation themes into compelling, executive-ready messaging frameworks and ABM content that resonates with multi-stakeholder audiences in enterprise accounts
Develop account-specific POVs and transformation narratives for ABM programs
Build executive-level messaging frameworks aligned to strategic priorities and ensure narrative consistency across initiatives
Translate product marketing messaging into account-relevant storylines and value narratives for modernization programs
Create executive assets such as briefing documents, talking points, vision deck storylines, value frameworks, and C-level materials
Support messaging for executive events, briefings, and high-touch engagements (incl. video scripts and high-impact storylines)
Enable scaled ABM by adapting modular narrative “spines”, applying light personalization, and safeguarding messaging integrity within templates/toolkits
Collaborate with (and steer) agencies: brief on narrative intent, review deliverables for strategic alignment, and act as QA gatekeeper for messaging coherence and storytelling quality

Requirements

What you’ll need

8+ years in strategic communications, content strategy, or narrative development
Willingness to continuously build knowledge of the Solution Area, products, value propositions, and target audiences
Deep understanding of reference types (wins, sales reference, stories) and their prioritization and activation across channels
Strong leadership and executive presence, with the ability to manage diverging stakeholder requests
Confidence in engaging with customers to uncover and interpret business challenges for compelling reference content
Proven ability to work in a global, virtual team with multiple stakeholders
Excellent verbal and written communication skills in English (C1)

Benefits

Comp & perks

Opportunities for personal and professional growth
Prime location, with a park and the ocean just moments away
A creative, dynamic work environment that fosters innovation
Charming restaurants nearby, perfect for relaxing breaks
An inclusive, friendly team that makes you feel welcome

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

strategic communicationscontent strategynarrative developmentexecutive storytellingaccount-based marketing (ABM)messaging frameworksvalue narrativesbriefing documentstalking pointsvision deck storylines

Soft Skills

leadershipexecutive presencestakeholder managementcommunication skillscollaborationadaptabilitystorytelling qualitystrategic alignmentcustomer engagementinterpretation of business challenges