Alcumus

Senior Marketing Operations Manager

Alcumus

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

Cloud

About the role

  • Own marketing systems with a focus on integrations, governance, and scalability
  • Manage the marketing automation platform and its integration with Salesforce and other GTM tools
  • Oversee lead routing, database hygiene, and lifecycle processes in close partnership with Sales Operations
  • Support SLA adherence across lead routing and lifecycle handoffs by monitoring performance, identifying exceptions, and escalating issues as needed
  • Maintain documentation, change management, and process governance for the marketing tech stack
  • Support cross-functional marketing initiatives by helping coordinate timelines, dependencies, and system-related deliverables as needed
  • Collaborate with the GTM team to align marketing systems, architecture, and audience management with established GTM requirements
  • Monitor system performance and proactively address data or integration issues before they impact pipeline, reporting, or GTM execution
  • Ensure data accuracy, consistency, and reliability across marketing and Salesforce systems to support downstream reporting and GTM execution
  • Own marketing audience segmentation and targeting logic across accounts, contacts, industries, lifecycle stages, and buying signals
  • Design and maintain scalable segmentation frameworks that support ABM, industry-specific GTM motions, CDR outreach, and lifecycle automation
  • Partner with Acquisition Marketing and Customer Marketing to translate campaign and account strategy into executable segments that remain accurate as data changes
  • Execute against defined established lifecycle frameworks, routing logic, and data governance standards
  • Track marketing technology vendor contracts (terms, renewals, ownership) and provide recommendations on tool selection and renewals in partnership with Marketing, Finance, and Procurement.

Requirements

  • Experience in Marketing Operations within SaaS or high-growth startups
  • Deep hands-on expertise with marketing automation platforms (Marketing Cloud, Pardot, Marketo, Conversion, or similar) and Salesforce
  • Experience in designing, implementing and optimizing data flows between marketing systems and downstream GTM tools, leveraging AI workflows (e.g., ChatGPT, Clay, n8n) to support automation, validation, and operational efficiency
  • Skilled at diagnosing and resolving technical issues in a multi-system GTM environment
  • Strong understanding of lead routing, lifecycle management, and data governance best practices
  • Strong judgment and prioritization skills in an environment with competing GTM needs and shared system ownership
  • Comfortable operating in a shared-ownership model, collaborating closely with RevOps, Sales, IT and Marketing to maintain system reliability
  • Comfortable operating hands-on in the systems, from building and troubleshooting workflows to supporting day-to-day operational needs as priorities evolve
Benefits
  • 100% paid employee medical and dental insurance
  • Monthly contributions to Health Savings Accounts
  • A 401(k) match that is immediately fully vested
  • Outstanding time off benefits
  • Paid time off for volunteer activities
  • Remote work
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automation platformsSalesforcedata flowsAI workflowslead routinglifecycle managementdata governancesegmentation frameworksABMlifecycle automation
Soft Skills
judgmentprioritizationcollaborationproblem-solvingcommunicationorganizational skillsadaptabilityattention to detailperformance monitoringescalation management