Alcumus

Competitive Marketing Program Manager – Senior Manager

Alcumus

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • **Competitive Campaigns & Programs**
  • - Plan and execute targeted multi-channel campaigns (email, paid media, direct mail, events) designed to win competitive accounts and displace incumbents.
  • - Analyze, segment, and launch competitive acquisition campaigns aligned to account buying cycles, closed-lost patterns, and competitive vulnerabilities.
  • - Incorporate industry-specific positioning, market trends, and new Veriforce product releases into omni-channel campaign strategies.
  • - Partner with Sales and SDR leadership to align competitive plays with account-level strategies.
  • - Run evergreen programs such as executive dinners, webinars, competitive nurture tracks, and displacement campaigns.
  • **Competitive Intelligence & Account List Management**
  • - Build, maintain, and continuously refine competitive account lists using multiple data sources (industry databases, buying cycles, account intelligence, contractor benchmarking, closed-lost analysis, etc.).
  • - Leverage technologies and signals- M&A, asset sales, new site developments, regulatory investigations/citations- to identify competitive opportunities and trigger targeted campaigns.
  • - Utilize contractor benchmarking data to guide competitive campaign themes and asset development.
  • **Sales Enablement & Field Support**
  • - Build and maintain competitive battlecards, toolkits, persona-specific messaging, and objection-handling guides.
  • - Launch, update, and maintain competitive marketing and sales collateral tailored by industry segment and persona (one-pagers, landing pages, SDR sequences, case studies, etc.).
  • - Deliver enablement sessions to Sales, SDRs, and CS teams to ensure readiness and alignment.
  • - Maintain master competitive account lists with intel on renewals, key contacts, and areas of risk.
  • **Event Integration**
  • - Collaborate with Events and Customer Marketing to activate competitive presence at tradeshows, roundtables, industry conferences, and field events.
  • - Ensure competitive messaging, positioning, and call-to-action touchpoints are consistently reflected across all in-person events and field activations.
  • **Cross-Functional Collaboration**
  • - Partner with Product Marketing to refine competitive positioning and messaging by industry and persona.
  • - Work closely with the Competitive Intelligence Analyst to translate insights into actionable programs and campaigns.
  • - Align with Customer Marketing on retention signals, expansion opportunities, and industry-specific challenges.
  • **Measurement & Optimization**
  • - Track program impact on meetings booked, pipeline sourced, win rates, and competitive market share.
  • - Report performance to marketing and sales leadership; recommend optimizations for scale and ROI.

Requirements

  • The ideal candidate will bring 5–9+ years of experience in B2B Product Marketing, Demand Marketing, or Competitive Intelligence, preferably within a SaaS environment. They will have a proven track record of marketing to complex buying groups and regulated industries such as utilities, manufacturing, chemicals, or energy. Experience supporting industry- or vertical-based go-to-market strategies is required. The candidate should be familiar with Salesforce and marketing automation platforms such as Pardot, and have exposure to account-based marketing (ABM) platforms including Propensity, 6sense, Demandbase, or Terminus.
Benefits
  • **Here are just a few of the great reasons you should join our team!**
  • - Work with a global team! We have colleagues and customers across North America and overseas.
  • - Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to
  • - Veriforce provides
  • - 100% paid employee medical and dental insurance
  • - Monthly contributions to Health Savings Accounts
  • - A 401(k) match that is immediately fully vested
  • - Outstanding time off benefits
  • - Paid time off for volunteer activities
  • - Remote work
  • All job offers will be contingent on successful completion of a drug screen and background check.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B Product MarketingDemand MarketingCompetitive IntelligenceAccount-Based MarketingCampaign AnalysisMarket SegmentationCompetitive PositioningSales EnablementPerformance MeasurementOptimization Strategies
Soft Skills
CollaborationCommunicationLeadershipOrganizational SkillsStrategic ThinkingAnalytical SkillsProblem SolvingAdaptabilityInterpersonal SkillsPresentation Skills