Alberta Blue Cross

Team Manager – Lead Generation, Individual Products Sales

Alberta Blue Cross

full-time

Posted on:

Location Type: Hybrid

Location: Alberta • Canada

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Job Level

Senior

About the role

  • Develop and implement multi-channel lead generation strategies (phone, email, social media, digital campaigns)
  • Create and maintain prospecting workflows, scripts, and cadences
  • Work with marketing to define and refine ideal customer profiles and target lists
  • Recruit, coach, develop and motivate Lead Generation Specialists
  • Set KPIs and performance metrics for lead generation activities
  • Conduct regular pipeline reviews, one on ones and team meetings
  • Monitor and manage the flow of leads to sales
  • Ensure timely follow-up on inbound leads and proactive outbound prospecting
  • Qualify leads against established criteria before passing to sales
  • Partner with Group Sales and Marketing teams on campaigns, events, and content for lead generation
  • Track, analyze, and report on lead conversion rates
  • Provide feedback to Market Intelligence, Marketing and sales leadership on lead quality and campaign performance

Requirements

  • Bachelor’s degree in business, marketing, or a related field would be an asset
  • 5+ years in inside sales, sales development, or lead generation roles; at least 2 years in a leadership capacity
  • Proven track record of building and leading high-performing inside sales or SDR teams
  • Experience with CRM and marketing automation tools (Microsoft Dynamics 365, Salesforce, HubSpot, etc.)
  • Strong understanding of outbound and inbound lead generation strategies
  • Excellent communication, coaching, and data analysis skills
  • Ability to work cross-functionally and influence at multiple levels.
Benefits
  • Diversity, encourage our team members to maintain a healthy work-life balance
  • Opportunities for career growth
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead generation strategiesprospecting workflowsKPI settinglead qualificationdata analysissales developmentinside salesperformance metricscampaign performance trackingcustomer profiling
Soft Skills
coachingcommunicationmotivationteam leadershipcross-functional collaborationinfluencepipeline managementfeedback provisionorganizational skillsproblem-solving
Certifications
Bachelor’s degree in businessBachelor’s degree in marketingrelated field degree