Content Marketing Specialist – Marketing & Brand
Alberta Blue Cross
full-time
Posted on:
Location Type: Hybrid
Location: Edmonton • Canada
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About the role
- Collaborate with design, marketing and digital teams to ideate and define content goals
- Support content planning and strategy: Implement integrated, audience driven content strategies
- Assuming responsibilities as a project manager on some projects
- Content research and creation and/or curation
- Working with a variety of business stakeholders to identify business goals
- Intelligence gathering to write for a variety of mediums
- Responsible for maintaining the functional flow of content as an asset throughout the business
- Content creation and optimization
- SEO and keyword strategy to improve organic visibility
- Quality assurance and brand alignment
- Content delivery and measurement
Requirements
- Bachelor’s degree in journalism, marketing, communications, or a related field
- Minimum of three years in content creation, copywriting or communications
- Familiarity with content management systems (e.g., WordPress, Drupal, Joomla)
- Proficiency in content and layout design tools (e.g., Adobe InCopy, InDesign)
- Strong computer skills (MS Office)
- Excellent written and verbal communication skills
- Ability to adapt to changing content trends and technology
Benefits
- health coverage
- opportunities for career growth
- healthy work-life balance
- diversity and inclusion
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content creationcopywritingSEOkeyword strategycontent optimizationcontent planningcontent strategyquality assurancecontent measurementcontent research
Soft Skills
collaborationproject managementcommunicationadaptabilityintelligence gathering
Certifications
Bachelor’s degree in journalismBachelor’s degree in marketingBachelor’s degree in communications