Alberta Blue Cross

Lead Generation Specialist – Individual Products Sales

Alberta Blue Cross

full-time

Posted on:

Location Type: Hybrid

Location: Edmonton • Canada

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Job Level

Senior

About the role

  • Research and identify potential leads through various channels, including online research, social media, and networking events
  • Leverage marketing generated list to contact and qualify leads through phone calls, emails and other communication methods
  • Develop and maintain a database of leads and prospects for future reference
  • Collaborate with sales and marketing teams to develop effective lead generation strategies
  • Analyze and report on lead generation metrics to track progress and identify areas for improvement
  • Stay abreast of industry trends and best practices for lead generation
  • Provide an exceptional experience through every client engagement
  • Manage and prioritize multiple tasks and projects to meet deadlines
  • Participate in specified training and internal activities
  • Successfully achieve or exceed monthly lead targets.

Requirements

  • Post-secondary degree in a related field such as marketing or business administration considered an asset
  • Experience in sales and lead generation
  • Excellent communication skills both verbal and written
  • Ability to work independently with limited direction and oversight
  • Strong organizational and time management skills
  • Proficient in using lead generation tools and CRM software
  • Experience in developing and implementing lead generation strategies
  • Ability to analyze data and make data driven decisions.
Benefits
  • Health coverage for over 1.8 million members
  • Opportunities for career growth
  • Team-focused environment

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lead generationdata analysisCRM softwaremarketing strategiessales experiencedatabase managementcommunication methodsmetrics analysistask managementproject management
Soft skills
communication skillsorganizational skillstime managementindependencecollaborationclient engagementadaptabilityproblem-solvingprioritizationattention to detail
Certifications
post-secondary degree in marketingpost-secondary degree in business administration