Alan

Growth Marketer, Social Ads

Alan

full-time

Posted on:

Location Type: Hybrid

Location: Paris • France

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Job Level

Junior

About the role

  • Own Meta (Facebook & Instagram) as a core channel:
  • Own the Meta strategy end-to-end, define priorities, align with business goals, manage budgets, and ensure the channel consistently supports Alan’s growth objectives across all stages of the funnel.
  • Maintain the account for scale, with architectures that maximize learning, signal quality, and stability (broad audiences, simplified structures, clear learning loops, nomenclature)
  • Run day-to-day optimizations across budgets, pacing, learning phases, audience quality, and segment-level performance
  • Scale self-serve signatures volume while keeping CAC healthy for TNS (freelancers, self-employed), companies and individuals (retirees, civil servants).
  • Support sales acquisition by developing and scaling the lead-gen engine on Meta, working closely with Marketing Ops to deliver leads at efficient costs.
  • Stay ahead of platform evolution (Andromeda algorithm, advantage+ shifts, API evolutions, ad formats) and turn them into *competitive edges* through close collaboration with our Meta Account Manager.
  • Explore and validate TikTok:
  • Own the exploratory strategy for TikTok: define hypotheses, success metrics, creative directions, and run early experiments on audiences, formats, and messaging to evaluate the channel’s potential for signatures and lead gen.
  • Set up and manage the operational foundations (structure, tracking, reporting, budget management), launch and optimize early campaigns, and ensure measurement is in place to validate performance reliably.
  • Document learnings and build the TikTok playbook, documenting what works, what doesn’t, and the conditions for future scaling, to guide long-term investment decisions and cross-channel strategy.
  • Partner with the Ad Creative Lab:
  • Brief the Creative Strategist on platform insights, performance data, and creative direction
  • Collaborate on creative testing roadmaps: angles, formats, hooks, messaging
  • Provide feedback on assets pre-launch to ensure platform-native execution
  • Share performance learnings to inform next creative iterations
  • Benchmark, test, and optimize:
  • Monitor and document competitor activity and industry best practices across social platforms
  • Run structured A/B tests on creative, audiences, bidding, and placements
  • Analyze performance at granular levels (hook rates, retention curves, conversion funnels)
  • Continuously improve CAC, CTR, and signature conversion rates
  • Measure, report, workflow & automation:
  • Build dashboards to track performance, learnings, and budget efficiency
  • Communicate impact clearly to stakeholders (signatures, CAC, ROAS, learnings)
  • Document best practices and playbooks for scaling internationally
  • Build AI-powered workflows for faster reporting, insight extraction, and creative iteration
  • Experiment with AI for campaign analysis (pattern detection, anomaly alerts, optimization suggestion)

Requirements

  • At least 1 years in paid social advertising (D2C, e-commerce, or B2C tech)
  • Deep hands-on expertise with Meta Ads (Facebook & Instagram): campaign structure, audience targeting, creative testing, bidding strategies
  • Comfortable managing significant budgets (€50K+/month)
  • Creative performance analysis: What makes an ad work - hook rates, retention, decay patterns
  • Bonus: TikTok Ads experience or strong curiosity to learn
  • Analytical & data-driven: Comfortable with funnel analysis, CAC optimization, ROAS calculations
  • Creative collaboration: Can brief creatives clearly and give constructive feedback on ad assets
  • Hands-on executor: Builds, launches, and optimizes campaigns independently with a test-and-learn mindset
  • Nice-to-Have: Experience in insurance, fintech, or regulated industries
  • International campaign experience (multi-market)
  • Familiarity with Motion, Figma, or creative analytics tools
  • B2B social ads exposure (LinkedIn, Meta for B2B)
  • Fluent in English
  • Fluent in French
Benefits
  • Fair rewards. Generous equity packages complement your base salary, *for permanent contracts only.*
  • Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.
  • All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
  • Flexible vacation policy and flexible working hours. Organize your time as you wish.
  • Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country* (permanent contracts only)*.
  • Transport. Country-specific commuter benefits.
  • Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
  • Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential.
  • Parental leave. Extended parental leave for all new parents, *for permanent contracts only.*
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid social advertisingMeta Adscampaign structureaudience targetingcreative testingbidding strategiesfunnel analysisCAC optimizationROAS calculationsA/B testing
Soft Skills
creative collaborationanalyticaldata-drivenhands-on executorconstructive feedbacktest-and-learn mindsetcommunicationstakeholder managementperformance analysisdocumentation