Alan

Growth Content Specialist – SEO/GEO

Alan

full-time

Posted on:

Location Type: Hybrid

Location: France

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About the role

  • Build and scale the content engine that will make organic search Alan's #1 acquisition channel across France, Belgium, Spain, and Canada.
  • You'll work as a duo with our GEO/SEO Growth Marketer and partner with our Growth team to turn content into traffic growth and business impact.
  • Own and execute Alan's content calendar across formats: blog posts, in-depth guides, landing pages
  • Cover topics our members care about: wellness at work, preventive health advice, navigating insurance complexity
  • Ship high-quality work at pace while maintaining Alan's distinctive brand voice
  • Create content that generates awareness (brand & non-brand traffic), conversions, and positions Alan as a category leader in health insurance
  • Ensure brand coherence as we scale from content execution to strategic narrative ownership
  • Adapt Alan's content framework for Spain, Belgium, and Canada - respecting local regulations, cultural nuances, and member expectations
  • Build repeatable localization processes (avoiding bottlenecks and quality loss)
  • Work with local market teams to ensure content is accurate, compliant, and actually resonates
  • Build custom AI agents to automate research, drafts, and optimization
  • Optimize for AI search (ChatGPT, Perplexity), not just Google
  • Test workflows that let you deliver quality content consistently

Requirements

  • 2-3 years of content/copywriting experience, with at least 1-2 years in high-growth tech or scale-up environment where you had to do more with less
  • Exceptional writing craft: You can write compelling, clear copy across formats (blogs, guides, landing pages)
  • SEO fundamentals: You understand how content drives business outcomes and are comfortable with keyword research, semantic analysis, and content optimization tools (SEMrush, Google Search Console, CMS, etc.)
  • Track record of measurable impact: You've owned a content channel (blog, content hub) and can show measurable results
  • Experience balancing brand and performance: You understand that content can drive both awareness and conversions, and you know how to navigate the tension between storytelling and optimization
  • Operational excellence at pace: You can create content at volume without sacrificing quality, and you've built or improved content workflows
  • Data-informed mindset: You analyze performance metrics and iterate based on insights, not gut feelings
  • Curiosity about AI/GEO: You're genuinely excited about how LLMs (ChatGPT, Perplexity, etc.) are changing content discovery, and you want to experiment with AI-powered workflows
  • Languages: Fluent in French and English (mandatory)
Benefits
  • Fair rewards – Generous equity packages complement your base salary, for permanent contracts only
  • Flexible Office – Amazing office space at our Paris HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you're the happiest
  • All the tools you need – Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones
  • Flexible vacation policy and flexible working hours – Organize your time as you wish
  • Delightful healthcare insurance – Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family, for permanent contracts only
  • Transport – Country-specific commuter benefits
  • Learning & Training opportunities – A highly flexible Training policy, free books and budget to attend and speak at conferences if the opportunity arises
  • Parental leave – Extended parental leave for all new parents, for permanent contracts only
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content writingcopywritingSEOkeyword researchsemantic analysiscontent optimizationlocalizationdata analysisAI content generationcontent strategy
Soft Skills
exceptional writingoperational excellencecuriosityadaptabilitycollaborationcommunicationcreativityproblem-solvingtime managementattention to detail