Alan

Senior Marketing Manager – SMB, Small and Medium Businesses

Alan

full-time

Posted on:

Location Type: Hybrid

Location: Brussels • Belgium

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Job Level

Senior

About the role

  • You'll own the complete engagement and retention strategy for thousands of companies: from first engagement through renewal.
  • You'll define the segment strategy, build scalable email programs, and drive measurable impact on engagement, product adoption, and churn reduction.
  • Strategy: define the end-to-end engagement strategy for admins, identifying key needs, pain points, and prioritise initiatives both short-term and long-term.
  • Audience intelligence: maintain a continuous customer pulse through interviews and call reviews to inform segmentation and messaging strategies.
  • Data: continuously improve tracking and analytics, and set targets and KPIs for engagement.
  • Performance monitoring: deliver regular performance reporting and insights on campaign effectiveness.
  • Influence product roadmap: surface segment-specific feature requirements and align product evolution with admin needs.
  • Cross-functional partnership: collaborate with Product, Design, Data, Sales and regional teams to ensure consistent execution across markets.
  • Renewal ownership: shape the renewal strategy—define the pitch, determine the right balance between personalization and scale, and ensure solutions work across markets while respecting technical constraints.
  • Engagement campaigns: design and execute year-round campaigns (medical inflation, prevention, contract management, etc.) and lead go-to-market for major product launches.
  • Innovation & scale: drive initiatives to globalize the email stack and content strategy; explore new channels (e.g., voice AI, in-product notifications).

Requirements

  • 5 years of experience in lifecycle marketing, email marketing, product marketing or CRM marketing.
  • Genuine passion for email as a craft: you love segmentation, A/B testing and optimisation, and building scalable email systems.
  • Strategic thinker with strong execution skills: comfortable moving from strategy to hands-on campaign building.
  • Data-driven decision maker: comfortable analysing performance data, building dashboards, and using insights to iterate.
  • Customer-centric: you regularly speak with customers and use their feedback to inform your work.
  • Entrepreneurial mindset: a self-starter who thrives in a fast-moving environment and can manage ambiguity.
  • Strong collaborator: able to influence cross-functional teams (Product, Design, Data, Sales) and work across geographies.
  • Full French and English fluency (written and spoken).
Benefits
  • Fair rewards: generous equity packages complement your base salary (for permanent contracts only).
  • Flexible office: excellent office space at our HQ, sponsored co-working hubs, or a fully remote option with home office equipment sponsorship—choose where you’re happiest.
  • All the tools you need: top-of-the-range equipment: MacBook Pro, keyboard, laptop stand, monitor, and Bose noise-cancelling headphones.
  • Flexible vacation policy and working hours: organise your time as you prefer.
  • Comprehensive healthcare insurance: extremely comprehensive health cover—100% for you and your children, 90–100% for partners depending on your country (permanent contracts only).
  • Transport: country-specific commuter benefits.
  • Learning & training opportunities: a highly flexible training policy, free books, and budget to attend and speak at conferences when opportunities arise.
  • Personal growth through coaching: coaching is core to our culture. Every employee is paired with a dedicated coach from day one to maximise impact, nurture engagement, and develop their potential.
  • Parental leave: extended parental leave for all new parents (for permanent contracts only).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingemail marketingproduct marketingCRM marketingsegmentationA/B testingdata analysisdashboard buildingcampaign buildingperformance tracking
Soft Skills
strategic thinkingexecution skillsdata-driven decision makingcustomer-centricentrepreneurial mindsetcollaborationinfluenceadaptabilitycommunicationproblem-solving