Ajinomoto do Brasil

Marketing

• Your role will focus on product management, providing support on matters related to the brands under your responsibility, market analysis, monitoring brand performance, and budget control.
• You will support brand activation activities together with online and offline agencies, as well as liaise with the Trade Marketing and Sales teams to ensure greater synergy and increase product sales and visibility.
• Develop an action plan considering price, distribution, competition, internal and external environment, timelines, etc.
• Responsible for developing, submitting for approval, and, under guidance, implementing the communication strategy for the AminoVital® brand and the health business.
• Develop/improve performance reports to supply the Marketing team with information and insights on category performance and promotional activities.
• Monitor the performance of promotional activities by analyzing KPIs.
• Interface with agencies in the development of materials, research, etc.
• Contribute to the Marketing Plan by providing analyses of internal and external data on the market and sales performance.
• Update, track and control all expenses/payments to provide information for budget preparation.

Supplements Marketing Specialist