
B2B Marketing Manager, LATAM
Ajax Systems
full-time
Posted on:
Location Type: Remote
Location: Colombia
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About the role
- Develop and execute regional marketing strategies to drive B2B sales growth and strengthen partnerships within the assigned region.
- Plan, manage, and execute targeted marketing campaigns aligned with the Regional Business Plan and overall company strategy, focusing on expanding and accelerating sales opportunities.
- Lead all B2B marketing initiatives in close collaboration with the Business Development Team — including promotions, trade shows, seminars, webinars, certification programs, case studies, presentations, trade marketing, professional media publications, and partner motivation programs.
- Exercise strategic decision-making on regional marketing activities to support sales objectives and ensure alignment with business goals.
- Monitor, analyze, and report on marketing campaign performance and financial outcomes, recommending improvements to enhance efficiency and ROI.
- Develop, localize, and maintain marketing materials and tools, while contributing to the creation of partner development resources by representing regional market needs and specificities.
- Oversee the implementation of marketing policies within the distribution network, ensuring all partners receive and effectively utilize marketing assets and materials provided by Ajax HQ.
- Act as a regional ambassador, sharing local market insights and partner feedback with the global marketing team to influence strategic direction.
- Conduct in-depth analysis of partner performance and market dynamics to identify growth opportunities and strategies for increasing Ajax’s market share.
- Collaborate closely with partner marketing, product, and sales teams to strengthen Ajax’s brand presence and drive sustainable sales growth.
- Coordinate effectively across internal and external stakeholders, ensuring consistent communication and seamless execution of all marketing initiatives.
Requirements
- 2+ years of experience in B2B marketing, ideally in a fast-paced or growth-oriented environment
- **Fluency in Spanish, Portuguese, and English will be a plus**
- Background in the security industry is a strong advantage
- Proven track record in planning and executing successful product, service, or market launches, with strong cross-functional collaboration and leadership skills
- Deep understanding of multichannel marketing strategies and the full marketing mix
- Demonstrated success in delivering commercially impactful marketing projects
- Proactive, open-minded, and results-driven professional with an ambitious yet easy-going approach
- Willingness to travel across the LATAM region
Benefits
- Competitive compensation.
- Business expenses and work tools are covered by the company.
- Opportunity to be part of a fast-paced and dynamic environment that encourages creativity, critical thinking, and the exploration of new ideas.
- Opportunity to take on new challenges, advance your career, and make a meaningful impact.
- Opportunity to work in one of the most recognized and innovative security manufacturers.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingmarketing campaign managementmarket analysismarketing strategy developmentcross-functional collaborationmultichannel marketingproduct launchservice launchmarket launchROI analysis
Soft Skills
strategic decision-makingleadershipcommunicationproactiveresults-drivenopen-mindedcollaborationorganizational skillsambitiouseasy-going