Own the LPO experimentation roadmap for USA and EMEA markets — aligning with acquisition, CAC, and ROI targets.
Define hypothesis-driven test plans (A/B, multivariate, personalization, and geo experiments) across paid channels, organic, and full-funnel journeys.
Partner with regional marketing teams to tailor pages for local audiences — adjusting tone, design hierarchy, and content relevance.
Collaborate with Product Marketing and Creative to align regional messaging, visuals, and offers with audience intent and funnel stage.
Develop frameworks that connect media intent (keyword/audience) with on-page experience, ensuring seamless ad-to-landing continuity and Quality Score improvement.
Use Contentful to design, build, and execute tests and localized variants efficiently.
Partner with Web Engineering and Design to launch new experiences with strong QA and iteration cadence.
Manage a CRO experimentation pipeline, documenting learnings, winning variants, and reusable templates.
Leverage heatmaps, session recordings, and behavioral tools (Hotjar, FullStory, Microsoft Clarity) to identify drop-offs and optimization opportunities.
Collaborate with Paid Media to test message consistency between ads and landing pages, driving lower CAC and higher down-funnel conversion.
Define and track key KPIs — conversion rate (CVR), bounce rate, funnel progression, form completion, MQL→SQL rates, and CAC efficiency.
Build dashboards in Looker, Tableau, or GA4 to visualize test performance and share insights across teams.
Analyze experiment data with statistical rigor, ensuring significance and scalability.
Partner with Analytics and RevOps to connect web performance with Salesforce (SFDC) and Marketo data for end-to-end visibility.
Monitor page speed, UX quality, and mobile responsiveness across both regions, improving experience consistency.
Collaborate with Performance Marketing, Product Marketing, and Design to turn campaign insights into optimized landing experiences.
Work with Regional Marketing (APAC, EMEA, US) to align on frameworks and share CRO best practices globally.
Partner internally and with Analytics to align test results with downstream business metrics (CAC, pipeline efficiency, ROI).
Serve as the internal advocate for experimentation — promoting data-driven UX decisions and continuous improvement.
Coordinate localization workflows with regional teams to ensure compliance (e.g., GDPR) and cultural accuracy in copy and layout.

Requirements

5+ years of experience in Conversion Rate Optimization (CRO), Web Strategy, or Performance Marketing, ideally in B2B SaaS or fintech
Proven success driving conversion improvements and reducing CAC through structured, data-led experimentation
Strong understanding of A/B testing methodologies, UX principles, and performance analytics
Experience working across multiple regions (U.S. and EMEA) — balancing global consistency with local nuance
Excellent cross-functional collaboration and stakeholder management skills
Bachelor’s degree in Marketing, Econometrics, Computer Science, Business Analytics, UX Design, or related field

Benefits

US-based employees are eligible to participate in medical, dental, and vision insurance
401(k) plan
Short-term and long-term disability
Basic life insurance
Well-being benefits
20 paid days of vacation
12 paid days of company holidays in a calendar year

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Conversion Rate Optimization (CRO)A/B testingmultivariate testingpersonalizationdata analysisUX principlesperformance analyticsdashboard buildingstatistical analysislocalization

Soft Skills

cross-functional collaborationstakeholder managementdata-driven decision makingcommunicationadaptabilityproblem-solvingorganizational skillsteamworkleadershipcreativity