Manager, Global Growth – Lifecycle
Airwallex
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • United States
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Salary
💰 $100,000 - $160,000 per year
About the role
- Lead Lifecycle Strategy: Design the end-to-end lifecycle engagement journey in direct collaboration with Self-Serve Leads in high-impact region(s), ensuring global frameworks are optimized for local market nuances.
- Own Regional Digital Channels: Lead the strategy and operational health for email, push, and in-app messaging. Ensure these high-impact channels are optimized to deliver personalized engagement and consistent growth across managed regions.
- Drive End-to-End Campaign Execution: Transform high-level lifecycle strategies into high-performing programs. Lead the development and optimization of lifecycle initiatives that deliver measurable gains in conversion, activation, and long-term retention.
- Regional Funnel Accountability: Take full ownership of E2E growth metrics within your regions. Leverage deep-dive quantitative analysis to identify high-impact opportunities for experimentation, ensuring data-driven decision-making at every touchpoint.
- Drive Regional Experimentation: Initiate and lead a high-velocity experimentation roadmap within managed regions, testing innovative tactics to uncover local growth levers and scale successful pilots into global frameworks.
- User-Centric Communication: Champion a "customer-first" messaging philosophy, delivering personalized and compelling content that resonates with users and reduces friction throughout the lifecycle.
Requirements
- 7+ years of experience leading growth initiatives across the customer lifecycle, or experience at a top-tier strategy/management consulting or equivalent
- Strong analytical skills with the ability to interpret campaign and behavioral data, identify trends and develop data-backed recommendations
- Hands-on experience designing and executing lifecycle/CRM programs that drive customer conversion, activation and retention
- Experience running A/B tests and applying structured experimentation to improve performance
- Strong organizational skills and attention to detail, with the ability to manage multiple initiatives simultaneously
- Clear and structured communicator comfortable working with cross-functional partners
- Proactive and results-oriented, with a track record of delivering impact in fast-paced environments
- Experience in fintech, product-led growth, or B2B SaaS (preferred)
- Advanced degree (MBA or Master’s) is a plus (preferred)
Benefits
- Medical, dental, and vision insurance
- 401(k) plan
- Short-term and long-term disability
- Basic life insurance
- Well-being benefits
- 20 paid days of vacation
- 12 paid days of company holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lifecycle strategycampaign executiondata analysisA/B testingCRM programscustomer conversioncustomer activationcustomer retentionexperimentationquantitative analysis
Soft Skills
analytical skillsorganizational skillsattention to detailcommunication skillsproactiveresults-orientedcross-functional collaborationcustomer-first philosophystrategic thinkingleadership
Certifications
MBAMaster’s degree