Associate Director, Global Growth, Lifecycle
Airwallex
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • United States
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Salary
💰 $185,000 - $275,000 per year
Job Level
About the role
- Define and execute campaigns that drive conversion, activation and retention across the customer journey
- Build a rigorous test-and-learn approach, using quantitative analysis to uncover root causes of performance shifts and continuously improve outcomes
- Guide a growing lifecycle team, setting priorities, sharpening their analytical toolkit, and raising the bar for execution quality
- Partner with Product, Data Science and Marketing Operations to ensure lifecycle campaigns are tightly integrated into the broader growth engine
- Champion lifecycle marketing as a growth lever and help evolve the team’s scope from execution to optimization, insights, and strategic influence across the funnel
Requirements
- 10+ years’ experience in Growth, with at least 3 years managing a team.
- Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives
- Advanced analytical skills with the ability to interpret data, diagnose performance drivers, and develop data-backed recommendations
- Understanding of lifecycle marketing, with hands-on experience designing and executing programs that drive customer conversion, activation, and retention
- Combines creative thinking with data-driven insight to deliver user-centric content that engages and drives action across lifecycle touch points
- Experience leading projects or teams, with the ability to coach others and raise performance standards
- Structured, persuasive communicator comfortable influencing senior stakeholders
- Entrepreneurial mindset with a track record of delivering results in fast-paced, dynamic environments
- Bachelor's degree in a relevant field
Benefits
- US-based employees are eligible to participate in medical, dental, and vision insurance
- 401(k) plan
- Short-term and long-term disability
- Basic life insurance
- Well-being benefits
- 20 paid days of vacation
- 12 paid days of company holidays in a calendar year
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
quantitative analysisdata interpretationlifecycle marketingcustomer conversioncustomer activationcustomer retentiondata-backed recommendationsprogram designperformance diagnosisstrategic influence
Soft Skills
strategic mindsetgrowth mindsetcreative thinkingcoachingpersuasive communicationinfluencing stakeholdersentrepreneurial mindsetproject leadershipteam managementanalytical toolkit enhancement
Certifications
Bachelor's degree