HR Generalist
FileWave
Employer Branding Partner
Airwallex
full-time
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteJob Level
SeniorLead
About the role
- Report to the Associate Director, Global Employer Branding and lead employer brand across EMEA and APAC.
- Build and execute employer brand strategies aligned to business goals and priority roles/markets.
- Create and localise content for careers site, social, blogs, email, and video; run always‑on and burst campaigns (organic/paid/ABM).
- Launch and scale an employee advocacy programme, including playbooks, training, governance, and impact reporting.
- Own careers site UX, SEO, job architecture, and conversion; partner with TA Ops/Marketing on testing and personalisation.
- Select and manage high‑ROI awards, events, and partnerships; drive post‑event conversion.
- Continuously improve the end‑to‑end candidate experience in partnership with TA.
- Monitor sentiment, competitors, and channel performance; publish insights in quarterly reports and optimise quickly.
- Align stakeholders across TA, People, Marketing, Corporate Affairs, and Leadership; manage vendors and budgets; ensure brand/legal compliance.
Requirements
- Bachelor’s degree in Marketing, Communications, HR, or related field.
- 8–10 years in employer branding/recruitment marketing/marketing with a track record of delivering measurable outcomes.
- Excellent written and verbal communication, strong storytelling, and attention to detail.
- Strategic thinker with strong programme and project management skills.
- Data fluency (analytics, testing, reporting) to inform decisions and influence stakeholders.
- Proven cross‑functional collaboration and stakeholder management.
- Passion for innovation and staying ahead of EB and TA trends.
- Nice to have: Fintech/tech experience; APAC/EMEA localisation.
