Airlines Reporting Corporation (ARC)

Chief Marketing Officer

• Lead ARC’s communications function in partnership with the CEO and department leads
• Own the annual communications and marketing plan aligned to ARC’s strategic goals
• Manage shared content calendars, ownership, timelines, prioritization, and cross-department planning
• Set priorities and recommend resource tradeoffs
• Grow communications reach, impact, infrastructure, and capabilities
• Design and execute integrated, multi-channel fundraising campaigns with the development team
• Produce donor stewardship communications, impact reports, annual reports, and major-gift materials
• Lead story-based fundraising communications
• Lead ARC’s brand strategy and architecture
• Plan messaging for major initiatives, programs, partnerships, and organizational changes
• Lead a comprehensive year-one website redesign with an external contractor
• Own ongoing website content, performance, and improvement
• Develop storytelling featuring patient, caregiver, and clinician voices
• Translate scientific and clinical findings into accessible content for lay audiences
• Own email communications, newsletters, automated segmentation, and list health
• Set and execute social media strategies across platforms
• Manage the monthly blog editorial cadence, authors, editing, and scientific advisor review
• Support programs with communications materials and templates
• Lead communications for signature convenings, educational programs, and collaborative programs
• Monitor field developments and produce rapid-response content
• Maintain communications dashboards and provide monthly updates and quarterly reports
• Evaluate campaign performance and improve communications based on results
• Manage external vendors, contractors, and the communications budget
• Evaluate and adopt emerging tools, including AI, with quality and human oversight

Director of Communications and Marketing