**Build & Own the B2B Value Proposition**
- Define and evolve the value proposition across the full product portfolio.
- Shape Ideal Customer Profiles, Customer Success processes, Product Insights, and **a clear, differentiated messaging framework that cuts through a competitive B2B landscape.
- Ensure a consistent narrative across sales, marketing, and any other customer touchpoints.
**Enable Sales to Win**
- Design and own the Sales Enablement program, including onboarding, regular training, and pitch certification.
- Create sales-ready assets: pitch decks, one-pagers, case studies, whitepapers, and competitive battlecards.
- Own the product demo experience - from scripts to environments - so Sales can confidently showcase value.
**Drive Market & Competitive Intelligence**
- Continuously benchmark competitors to identify gaps, threats, and opportunities.
- Translate market signals into clear “how we win” guidance for Sales and leadership.
- Monitor trends and innovation to proactively influence product and Go-To-Market decisions.
**Own B2B Go-To-Market Execution**
- Own Go-To-Market strategy for new feature launches and market expansions for B2B product lines (including value proposition, channels, marketing material, pricing, and KPIs).
- Collaborate with the Product team to gather **Customer Success insights**, turning user feedback into marketing gold.
- Use win/loss analysis and product usage data to refine positioning and influence the roadmap.

Requirements

**Experience:** 5+ years in Product Marketing, specifically within the B2B2C area or Travel sector.
**Content Mastery:** Good writing and storytelling skills; ability to create "sales-ready" content that converts.
**Strategic Mindset:** Proven ability to build GTM plans that have resulted in measurable pipeline growth.
**Technical Savvy:** Comfortable deep-diving into product features and translating them into business benefits (including managing demo environments).
**Collaborative Spirit:** A history of building strong relationships with Sales, Product Management, and Field Marketing teams.

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingSales EnablementGo-To-Market strategycontent creationcompetitive analysisproduct positioningcustomer success processeswin/loss analysisproduct demo managementpipeline growth

Soft Skills

storytellingstrategic thinkingcollaborationrelationship buildingcommunication