Drive Full-Funnel Strategy: Develop and execute a world-class global paid social and digital strategy, bridging upper-funnel brand engagement with lower-funnel performance to exceed growth goals for Airbnb Experiences and Services.
Leverage Cutting-Edge Tech & AI: Stay at the forefront of AI and ad technologies. Continuously evaluate, test, and integrate new AI-driven tools, bidding algorithms, and ad best practices to maximize campaign efficiency and scale.
Execute Data-Driven Campaigns: Flawlessly execute highly technical, growth-focused campaigns, managing complex audience segmentation, dynamic creative testing, and sophisticated budget/bidding strategies.
Influence & Align Stakeholders: Act as a strategic partner and deeply influence key stakeholders across Product, Engineering, Data Science, Analytics, Brand, and Creative to set and exceed aggressive growth targets.
Optimize & Experiment: Maintain a rigorously analytical approach through continual optimization; utilize a strong background in experiment design (A/B and multivariate testing) and evaluation to exceed company goals.
Collaborate on MarTech Innovation: Partner with technical and engineering teams to develop innovative features that optimize global media planning, including integrating with product teams to enhance merchandising capabilities.
Own the channel end-to-end, managing tracking, measurement, attribution, optimization, and automation across both web and apps.
Champion Creative Excellence: Lead end-to-end creative brief development and execution, collaborating closely with program management to ensure high-quality, high-performing creative assets.

Requirements

10+ years of relevant growth marketing experience, with deep expertise in Paid Social (Meta, TikTok, etc.)
Highly Technical & Analytical: A data-savvy marketer with a strong knowledge of SQL, Excel (advanced functions), Facebook Ads Manager (or FMP), Google Ads, and modern attribution modeling.
AI & Ad-Tech Pioneer: Deep understanding of the modern ad-tech ecosystem and a proven track record of leveraging AI tools and machine learning for campaign optimization, predictive modeling, and creative scaling.
Masterful Stakeholder Management: Exceptional communication skills with a proven ability to clearly articulate business impact, influence senior leadership, and build alignment across both technical and non-technical internal teams.
Data-Driven Growth Mindset: Proven results running high-volume, highly technical growth campaigns with a deep understanding of tracking, tooling, and rigorous experiment design and implementation.
Project Management Pro: Strong project management skills, including the ability to manage multiple complex, cross-functional projects simultaneously.
Experience working in global teams and collaborating effectively across multiple geographies and time zones.
Experience working with strict brand guidelines and maintaining a high bar for creative quality while driving performance.
Passion for all things Airbnb. Experience hosting on the site or participating in Airbnb Experiences is a huge plus.

Benefits

Health insurance
401(k) matching
Paid time off
Remote work options
Employee Travel Credits
Bonus opportunities
Flexible work arrangements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Paid SocialSQLExcelFacebook Ads ManagerGoogle AdsAttribution ModelingA/B TestingMultivariate TestingCampaign OptimizationPredictive Modeling

Soft Skills

Stakeholder ManagementCommunicationProject ManagementAnalytical ThinkingCollaborationInfluencingCreative Brief DevelopmentProblem SolvingCross-Functional TeamworkAdaptability