Airbnb

Growth Marketing Lead, Integrated Marketing

Airbnb

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $160,000 - $200,000 per year

Job Level

Senior

About the role

  • Partner daily with channel experts (Paid Social & Display, Search/SEO, Lifecycle, Affiliates) to unlock full-funnel growth.
  • Work shoulder-to-shoulder with Business, Product, Supply, Analytics, Brand, and Finance to translate strategy into measurable impact.
  • Lead regular stand-ups with channel leads to review performance and reprioritize growth levers.
  • Deep-dive growth marketing trends; using insights to influence business, product, supply and other xfn partners.
  • Craft data-backed recommendations for budget shifts or incremental investment based on ROAS and payback.

Requirements

  • 9 + years in growth or performance marketing for consumer products; marketplace or travel experience preferred.
  • Proven ownership of multiple levers (Paid Social, Display, SEO, CRM/Lifecycle, Affiliates) with a record of beating aggressive ROAS / LTV goals.
  • Fluency in experimentation design, incrementality measurement, and channel attribution.
  • Strategic storyteller who influences cross-functional leaders without direct authority.
  • Demonstrated success weaving brand narratives into performance campaigns for premium or luxury audiences.
  • Thrives in ambiguity. Juggles many moving parts, prioritizes high-impact work, and flexes between strategy and hands-on execution.
  • Remote-friendly (PST working hours) with quarterly travel for off-sites and market visits.
  • Naturally collaborative; excels at stakeholder management and driving alignment through data-led recommendations.
Benefits
  • Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingperformance marketingPaid SocialDisplaySEOCRMchannel attributionexperimentation designincrementality measurementROAS
Soft Skills
strategic storytellinginfluencingstakeholder managementcollaborationdata-led recommendationsprioritizationadaptabilitycommunicationleadershipproblem-solving