Airbnb

Social Manager

Airbnb

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $191,000 - $223,000 per year

About the role

  • Ideate, conceptualize, and create TikTok-native content for Airbnb’s owned channel
  • Partner closely with internal teams and external creators to develop original content designed specifically for TikTok
  • Concept, capture, edit, and publish content in real time around cultural moments and brand opportunities
  • Maintain a deep and constantly evolving understanding of TikTok trends, formats, algorithm dynamics, and audience behavior
  • Identify creators and cultural leaders shaping the platform, translating insights into new formats, recurring series, and creative territories for Airbnb
  • Develop original, repeatable content frameworks that move beyond trend participation and build brand equity
  • Own accurate, timely publishing and real-time community engagement on TikTok
  • Lead TikTok-first thinking across key campaigns and brand moments
  • Partner with analytics teams to measure impact, extract insights, and continuously refine strategy and creative output

Requirements

  • 5–8 years of experience in social media, with significant hands-on TikTok expertise
  • Proven track record of building and growing a highly visible brand social channel
  • Deep understanding of TikTok’s ecosystem, including formats, editing styles, algorithm behavior, and creator culture
  • Strong creative instincts with the ability to generate original ideas quickly
  • Proficiency in TikTok-native creation and editing tools
  • Experience working with creators, influencers, and production partners
  • Experience supporting high-visibility campaigns with strong cross-functional collaboration
  • Excellent writing and verbal communication skills
  • Exceptional attention to detail and execution
  • Experience managing multiple stakeholders and navigating fast-moving environments
  • Working knowledge of social listening and measurement tools such as Sprinklr.
Benefits
  • This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
TikTok content creationTikTok editingsocial media strategycontent frameworkstrend analysisaudience behavior analysiscampaign managementcross-functional collaborationsocial listeningmeasurement tools
Soft Skills
creative instinctsoriginal idea generationattention to detailcommunication skillsstakeholder managementadaptabilityteam collaborationreal-time engagementinsight translationexecution