AIG

Product & Channel Marketing Director

AIG

full-time

Posted on:

Location Type: Hybrid

Location: Houston • Texas • United States

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Salary

💰 $141,000 - $152,000 per year

Job Level

Lead

About the role

  • Develop and deploy channel-specific marketing plans that support sales goals and strategic business priorities
  • Build and manage product positioning, messaging, and promotional strategies in collaboration with product teams and underwriting
  • Create engaging, multi-layered marketing programs for financial professionals including digital, text, email, social, advertising and in person events.
  • Drive financial professional engagement and retention by designing and executing interactive content, sales enablement tools and digital advertising campaigns
  • Write and develop marketing materials and promotions including text, social, email, and web platforms
  • Lead the marketing of sales incentive programs and new strategic initiatives
  • Develop and enhance programs to targeted key account audiences supporting sales objectives
  • Support recruiting and growth initiatives for Life Distribution channels
  • Regularly review results to fine-tune programs for maximum effectiveness
  • Optimize campaigns using performance data and testing insights; refine strategies based on KPIs, marketing funnel metrics, and engagement rates.
  • Partner with internal teams (digital, product development, distribution, legal, compliance) to launch coordinated marketing efforts
  • Train and support distribution partners in leveraging marketing tools and programs to grow their business

Requirements

  • Bachelor’s degree in Marketing or a related field (Master’s degree a plus)
  • 7+ years of experience in life insurance or financial services marketing preferred
  • Understanding of financial professional behavior and the dynamics of multi-channel distribution
  • Familiarity with life insurance distribution channels and business processes
  • Demonstrated experience creating B2B/B2C content and sales enablement materials across multiple platforms
Benefits
  • Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.
  • Retirement Savings: We offer retirement benefits options, which vary by location. In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
  • Employee Assistance Program: Confidential counseling services and resources are available to all employees.
  • Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.
  • Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
  • Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing plansproduct positioningpromotional strategiesdigital marketingsales enablement toolscontent creationcampaign optimizationperformance data analysisKPI analysismulti-channel distribution
Soft Skills
collaborationengagementcommunicationtrainingstrategic thinkingcreativityanalytical skillsleadershipproblem-solvingadaptability
Certifications
Bachelor’s degree in MarketingMaster’s degree in Marketing (preferred)