AgroFresh

Marketing

• Develop and execute highly effective promotional marketing strategies that drive business growth for AgroFresh across a robust portfolio of products in the United States, Latin America and Canada
• Build and execute all paid, owned, and earned marketing strategies to drive growth in the full marketing funnel
• Measure the impact of tactics on sales, adjusting as needed
• Drive lead generation, qualification, and nurturing to support conversion to sale
• Optimize the customer journey from awareness through conversion
• Enable the sales leads funnel for the region
• Lead regional product and program launches in close collaboration with Commercial (Sales), Global Product Management and R&D colleagues
• Lead Marketing Automation and campaign attribution for the region

Regional Marketing Manager

Account Manager

• The Account Manager (AM) is ultimately responsible for the customers satisfaction with our products, processes, and services.
• Achieve sales and profitability goals within the defined territory through effective business planning and market development.
• Creating and maintaining customer relationships on behalf of the company to execute sales and technical support strategies.
• Monitor ongoing accurate sales forecasts and manage approved commercial pricing policies.
• Analyze the business environment for optimal product positioning and business plans in CRM with stakeholders.

Regional Marketing Manager

Sales Account Manager