AgroFresh

Marketing

• Develop and execute highly effective promotional marketing strategies that drive business growth for AgroFresh across a robust portfolio of products in the United States, Latin America and Canada
• Build and execute all paid, owned, and earned marketing strategies to drive growth in the full marketing funnel
• Measure the impact of tactics on sales, adjusting as needed
• Drive lead generation, qualification, and nurturing to support conversion to sale
• Optimize the customer journey from awareness through conversion
• Enable the sales leads funnel for the region
• Lead regional product and program launches in close collaboration with Commercial (Sales), Global Product Management and R&D colleagues
• Lead Marketing Automation and campaign attribution for the region

Regional Marketing Manager