AgReliant Genetics, LLC

Sales

• Provide leadership and coaching to District Sales Managers (DSMs) to achieve sales targets and execute business plans.
• Develop and implement annual regional business plans and ensure DSMs create and execute territory plans for their respective areas.
• Collaborate with the Market Development Manager on territory planning to align with market opportunities.
• Monitor sales performance against goals and drive accountability through timely feedback and corrective actions.
• Collaborate with the Market Development Manager and Marketing team to develop a dealer network fully aligned with the company’s distribution strategy.
• Build and maintain strong relationships with key customers and dealers to support DSMs in driving growth and market penetration.
• Recruit, hire, and train DSMs; ensure the region remains fully staffed and team members are equipped with product knowledge, sales tools, and agronomic expertise.
• Partner with Marketing Communications to manage local sponsorships and promotional activities, ensuring alignment with brand strategy.
• Assume accountability for branded events within the territory—including field days, product showcases, and dealer trainings—in coordination with Marketing Communications and Agronomy teams.
• Track competitor sales and marketing tactics; provide strategic guidance and coaching to DSMs and share insights with commercial leadership and marketing.
• Champion company values and maintain a positive brand image in all interactions.

Area Sales Manager