Agis

Ecommerce

• Provide technical leadership for the e-commerce team, coaching and developing team members to achieve established strategic objectives.
• Assist in administering, managing, and maintaining the website, social media, and other online platforms, ensuring a consistent, high-quality user experience.
• Monitor e-commerce orders, ensuring the payment conditions selected by customers comply with the TOTVS system.
• Monitor site performance, APIs, and server resource usage.
• Collaborate with and guide the Marketing team in planning and executing promotional campaigns and product promotion strategies on the e-commerce site and digital platforms.
• Contribute to effective and attractive visual communication for the e-commerce channel, aligned with the brand's visual identity and marketing objectives.
• Prepare management sales reports based on detailed analyses and measurement of relevant metrics, such as Google Analytics and Google Ads data.
• Actively participate in developing and executing new projects to increase sales, improve customer satisfaction, and strengthen customer relationships.
• Provide technical support to senior stakeholders in decision-making regarding e-commerce practices and policies.
• Lead the application of e-commerce tools, leveraging advanced knowledge of SEO, SMO, hotsites (microsites), e-mail marketing, and platforms such as RD Station.
• Track and analyze key marketing metrics—such as target audience, market trends, and campaign impact—to optimize e-commerce performance.
• Develop and implement KPIs to monitor and measure performance.
• Define the strategic product mix to be worked on in collaboration with business units.
• Ensure continuous improvement and updates of the e-commerce platform and its integrations with external partners.
• Oversee the onboarding of new products in the online store, ensuring all information, images, and descriptions are accurate and up to date.
• Generate orders received through the Martins B2B Marketplace platform, ensuring margins comply with Agis' pricing policy.
• Reconcile orders from the Martins B2B Marketplace.
• Define and oversee development projects for the website and the app.
• Monitor support hours for the website and app.

E-commerce Analyst III