AGIA Affinity

Digital Performance Marketing Manager

AGIA Affinity

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $100,000 - $120,000 per year

About the role

  • Own full-funnel execution within Google Ads (Search, Performance Max, YouTube) and Microsoft Ads.
  • Design and maintain disciplined account structures with intentional segmentation and query governance.
  • Execute structured testing across bidding models, creative, audience layering, and landing page alignment.
  • Actively manage brand and non-brand investment mix to optimize marginal return.
  • Maintain tight budget pacing and real-time optimization discipline.
  • Ensure tracking integrity, automation governance, and platform hygiene.
  • Own in-platform execution within Meta as the primary paid social channel.
  • Build scalable campaign architectures aligned to prospecting and retargeting objectives in both D2C and partner marketing
  • Develop and execute structured creative testing frameworks.
  • Continuously optimize audience strategy, signal quality, and event prioritization.
  • Support disciplined testing into additional paid social environments when justified by performance potential.
  • Execute incrementality testing, lift studies, and structured A/B experiments in partnership with Analytics.
  • Translate strategic hypotheses into clear, measurable test plans.
  • Participate in disciplined evaluation of programmatic, native, upper-funnel video, and emerging AI-native advertising environments as performance pathways become viable.
  • Document insights and apply learnings to improve future execution.
  • Socialize learnings across cross-functional marketing stakeholders to influence strategy and improve performance.
  • Translate CAC, LTV, and contribution margin targets into executable media plans for D2C and partner marketing
  • Provide informed inputs into forecasting and scenario modeling.
  • Partner with Marketing Operations to ensure attribution integrity and clean data flows.
  • Deliver performance reporting that connects channel activity directly to revenue impact
  • Proactively identify optimization opportunities before performance degrades.

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, or related field preferred
  • 5+ years of hands-on performance marketing experience
  • Demonstrated strength executing at depth within both Paid Search and Paid Social (Meta required)
  • Experience managing $2M–$10M+ annual media budgets with direct accountability for performance outcomes
  • Strong working knowledge of auction mechanics, bidding strategies, audience construction, and conversion optimization
  • Experience running structured testing frameworks and interpreting incrementality results
  • Advanced proficiency in Excel and/or Google Sheets for analysis and modeling
  • Experience working with analytics platforms and CRM integrations
  • Interest in emerging AI-driven advertising environments and evolving acquisition channels
  • Experience in regulated or high-consideration industries (insurance, financial services, healthcare) a plus
Benefits
  • health benefits including medical, dental, and vision
  • 401K with 100% company match up to 3% of your annual income and an additional 50% match on the next 2% of income
  • a prefunded optional FSA
  • 100% covered Life Insurance
  • Accidental Death and Dismemberment Insurance
  • Short Term/Long Term Disability
  • a $250 Wellness Benefit
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsMicrosoft AdsPaid SearchPaid SocialBidding strategiesAudience constructionConversion optimizationStructured testing frameworksIncrementality testingExcel
Soft Skills
Performance optimizationStrategic thinkingCross-functional collaborationAnalytical skillsCommunication