
Performance Marketing Manager
AgencyBloc
full-time
Posted on:
Location Type: Office
Location: Cedar Falls • Iowa • United States
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About the role
- Own the planning, execution, and optimization of our paid media programs across search, social, display, and account-based channels.
- Ownership of paid media strategies including planning, launch, and campaign management.
- Optimize campaigns to drive pipeline and revenue impact through continuous testing and performance monitoring.
- Collaborate closely with the Director of Growth & Product Marketing to align campaigns with business priorities.
- Execute account-based marketing campaigns and support personalization strategies across ads and messaging.
- Own performance reporting across paid media channels, focusing on business-critical KPIs.
Requirements
- 5-8 years of experience in paid media campaign management
- B2B SaaS experience with high volume, high velocity funnel strongly preferred
- Bachelor's degree in Marketing, Business Administration, Analytics, or related field (or equivalent experience)
- Proven success setting up, managing, and optimizing multi-channel campaigns (Google Ads, Meta, LinkedIn, programmatic DSPs)
- Strong proficiency with marketing tools such as GA4, GTM, event tracking, pixel management, and digital advertising analytics.
- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI
- Experience executing ABM or targeted account campaigns using platforms such as Propensity, Demandbase, 6sense, Terminus, or similar
- Analytical & Strategic Skillset
- Strong critical thinking and problem-solving skills; ability to spot trends and diagnose root causes.
- High degree of intellectual curiosity and a growth mindset; proactively seeks out better ways to measure, track, and optimize performance.
- Strong written and verbal communication skills; able to simplify complex insights for non-technical audiences.
- Ability to work cross-functionally with Marketing, Sales, Product, and external partners.
- Comfortable in fast-paced B2B SaaS environments with short sales cycles and high data velocity.
- Highly organized, detail-oriented, and capable of managing multiple priorities simultaneously.
Benefits
- Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid media campaign managementmulti-channel campaignsGoogle AdsMetaLinkedInprogrammatic DSPsGA4GTMevent trackingdigital advertising analytics
Soft Skills
analytical skillsstrategic thinkingcritical thinkingproblem-solvingcommunication skillsorganizational skillsdetail-orientedability to manage multiple prioritiesintellectual curiositygrowth mindset