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About the role
- Develop 360° concepts and campaigns (creative territory and extensions)
- Create assets for different formats: social (feed, stories, reels), ads (paid media), video scripts, titles and headlines
- Translate product features into clear, relevant, communication-oriented messages
- Collaborate with planning and creative teams to evolve ideas
- Ensure narrative consistency from start to finish across assets
- Adapt language and approach according to channel and communication objective
- Contribute creative ideas and solutions based on received briefs.
Requirements
- 3 to 6 years of experience in advertising copywriting
- Clear, precise writing ability
- Ability to build consistent, well-structured narratives
- Experience creating campaigns and developing concepts
- Ability to go beyond the brief, proposing solutions and new approaches
- Understanding of different formats and content dynamics across platforms
- Ability to create direct messages focused on attention, retention and performance
- Skill in translating product features into clear benefits
- Versatility in writing (short copy, long copy, scripts and campaigns)
- Advanced English.
Benefits
- Autonomy in executing tasks
- Remote work
- Free access to the InquietaMENTE Knowledge Track
- Partnership with Conexa (2 monthly consultations with psychologists and 2 with nutritionists)
- Partnership with Wellhub (Gympass)
- 23 paid working days of leave per year, scheduled throughout the year
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
advertising copywritingcampaign developmentconcept creationnarrative buildingcontent dynamicsdirect messagingwriting versatilityscript writingshort copy writinglong copy writing
Soft Skills
clear writingprecise writingcreative problem solvingcollaborationadaptabilityattention to detailcommunicationidea generationnarrative consistencyperformance focus