Agência Arpejo

Art Director

• An Art Director (AD) is responsible for creating KVs (Key Visuals) for our campaigns, among other materials for a wide variety of channels.
• Master the technical aspects of Creative work and Adobe tools: cut out images, perform photo retouching, manipulate images, use vector illustration tools, choose and work with fonts/typography, and create layouts for pieces such as flyers, brochures, ads for online and offline media, and social media posts.
• Be able to create layout variations derived from a KV (Key Visual) produced by the Creative Director.
• Provide technical guidance and support to Art Assistants and Junior Art Directors.
• Build strong working relationships with the team.
• Contribute creative proposals to projects.
• Strategically develop creative pieces, considering the channels in which they will be used and the audience they aim to reach.

Mid-level Art Director

• A Junior Art Director is responsible for creating Key Visuals (KV) for our smaller-scale campaigns
• Adapt campaign assets produced by Mid-level or Senior Art Directors
• Develop/derive layouts based on a KV created by a Mid/Senior Art Director or Creative Director
• Provide technical guidance and support to Art Assistants
• Build strong working relationships with the team
• Propose creative ideas for assignments
• Strategically develop assets with consideration for the channels they will be used on and the audience they aim to reach