AG Barr Group

Assistant Brand Manager, Funkin Pro Cocktails

AG Barr Group

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Junior

About the role

  • Support the development and execution of brand and trade plans for the Professional Portfolio in the on-trade
  • Manage specific projects, including creating artwork and solutions for the customer-facing Trade Hub
  • Lead the project management of new packaging initiatives
  • Manage external design and social agencies to ensure timely project delivery and budget adherence
  • Drive awareness and adoption of our cocktail ingredient range within the on-trade channel
  • Contribute to strategic brand planning by providing customer and consumer insights, market analysis, and external trend perspectives
  • Analyze consumer health and market share data at key periods to support the Brand category vision
  • Develop insights and analysis to build best-in-class category partnerships with customers
  • Support the development and implementation of integrated marketing campaigns (digital, social, traditional media) in the on-trade to drive consumer engagement and brand affinity
  • Lead customer engagement initiatives, collaborating closely with our sales ambassadors
  • Collaborate with the social team on the new Funkin Professional Social channel
  • Champion brand values, sustainability, and act as a consumer advocate
  • Collaborate with Innovation and Brand teams on NPD/EPD, managing range extension NPD from concept through launch and packaging development
  • Ensure NPD minimizes waste to meet annual packaging targets
  • Support the timely monthly reporting of the marketing budget, including raising and tracking of PO’s

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
  • Minimum 1-3 years of experience in brand management, marketing, or trade marketing, supporting campaign delivery
  • Experience in the ontrade/ beverage industry is a plus
  • Demonstrated experience supporting the development and execution of marketing or brand initiatives
  • Analytical Skills: Analyse consumer insights, market trends, and sales data for strategic support
  • Project Support & Organisation: Assist in managing multiple projects and tasks
  • Communication & Collaboration: Excellent communication and interpersonal skills to work effectively with internal teams and external partners
  • Creativity & Brand Understanding: Contribute to brand storytelling and campaign ideation
  • Proactive & Adaptable: Learn quickly and adapt to changing priorities
  • Consumer & Market Awareness: Understand ontrade consumer behaviour and market trends
  • Budget Awareness: Understand basic budget management, assist in tracking and reporting expenditures
Benefits
  • Uncapped bonus linked to business performance
  • Defined contribution Pension
  • Up to 34 days holiday (depending on shift pattern)
  • Flexible holiday trading
  • Flexible cash pot to spend on benefits
  • Healthcare Cash Plan
  • Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
  • Life assurance
  • Save as you earn scheme
  • Staff sales discount
  • Free AG Barr products throughout your working day and staff sales
  • Annual salary review
  • Ongoing professional development and access to Learning and Development programmes and content
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementmarketingtrade marketingproject managementconsumer insights analysismarket analysiscampaign deliverypackaging developmentdigital marketingsocial media marketing
Soft Skills
communicationcollaborationcreativityproactivityadaptabilityanalytical skillsorganizational skillsinterpersonal skillsstrategic thinkingconsumer advocacy
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Businessrelated field certification