Afya

Head of Product Marketing

Afya

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Lead

Tech Stack

Tableau

About the role

  • Conduct ongoing research (quantitative and qualitative), competitive analysis, and JTBD.
  • Define positioning and messaging per product/persona.
  • Create and govern plans, bundles, and proposals to expand the value proposition.
  • Lead a continuous and assertive strategy to introduce new products to the right customers.
  • Structure processes, taxonomies, naming, asset library, dashboards, and claims governance.

Requirements

  • Solid experience in Product Marketing for digital B2B Enterprise, SMB, and B2C products.
  • Proven track record in defining pricing, bundles, and launch strategies.
  • Experience in market research, competitive analysis, and customer insights to guide strategic decisions.
  • Proven experience leading PMM teams, focusing on positioning the area as an investment (not a cost).
  • Experience connecting Product Marketing deliverables to direct business outcomes and metrics.
  • Tools: CRM, Marketing Automation, Analytics (Google Analytics, Mixpanel, Amplitude or similar), advanced Excel, BI (Power BI, Tableau or Looker), AI solutions, and competitive intelligence tools.
  • Skills: strategic vision, leadership, results orientation, data analysis, clear communication, and multidisciplinary collaboration.
  • Differentials: courses or certifications in Product Marketing, Product, Data Analytics, or Digital Marketing.
Benefits
  • Meal allowance / food benefit;
  • Flexible schedules and placements (for Remote roles);
  • Transportation allowance (for Hybrid or On-site roles);
  • Profit-sharing (PLR);
  • Multi-benefits: flexible benefit via Flash Card to use as you prefer.
  • Gympass / Wellhub;
  • Psicologia Viva (online platform for consultations with psychologists and nutritionists);
  • Health and Dental Insurance;
  • Life Insurance;
  • Extended parental leave (up to 6 months for mothers and 20 days for fathers);
  • Rede D'Ór: support and important information for mother and baby health with a network of accredited nurses;
  • Partnership with your region's SESC (varied programming in education, health, culture, leisure, and assistance);
  • Birthday Day Off (one day off to take on your birthday or during your birthday month);
  • Platform with various courses to improve your knowledge (UCA);
  • Language academy (AIA);
  • Leadership development program;
  • Mentoring for Women at Afya (MMA);
  • Discounts on undergraduate and graduate courses at Afya's educational units.
  • Premium subscription to Afya iClinic and Afya Whitebook
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product Marketingmarket researchcompetitive analysispricing strategiesbundling strategieslaunch strategiesdata analysiscustomer insightsmetricsdigital marketing
Soft Skills
strategic visionleadershipresults orientationclear communicationmultidisciplinary collaboration
Certifications
Product Marketing certificationProduct certificationData Analytics certificationDigital Marketing certification