Afya

Mid-level Copywriter

Afya

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Develop copy for acquisition, retention and branding campaigns (ads, landing pages, emails, scripts, institutional and educational materials);
  • Establish and refine brand voice and communication guidelines;
  • Plan narratives and messaging aligned with the business unit's strategic and commercial objectives;
  • Analyze text performance, A/B tests and conversion metrics, proposing continuous improvements;
  • Prepare and review content briefings and debriefings;
  • Support demand management and prioritization with the team;
  • Mentor and support junior professionals in technical development;
  • Use AI tools to generate variations, structure arguments, optimize productivity and analyze patterns, with critical review;
  • Ensure compliance with internal policies, regulatory requirements and communication best practices;
  • Safeguard confidentiality of information, in accordance with Afya's Code of Ethics;
  • Act in accordance with Afya's values in daily operations.

Requirements

  • Bachelor's degree in Communications, Advertising, Journalism, Marketing, Language Studies or related fields;
  • Proven experience in content production, copywriting, digital marketing or communications;
  • Hands-on experience creating copy for digital campaigns, landing pages, emails, ads, social media and institutional materials;
  • Experience in building brand narratives, adapting brand voice and conversion-focused writing;
  • Experience with A/B testing, message optimization and content performance analysis;
  • Knowledge and regular use of AI tools applied to ideation, argument structuring, copy variations, editing and productivity;
  • Experience with marketing funnels, inbound marketing, CRM and automation;
  • Knowledge of SEO and optimizing content for search engines;
  • Experience in agile environments, squads and multidisciplinary projects;
  • Ability to develop language guidelines and support the development of more junior professionals;
  • Advanced and critical use of AI to gain efficiency and creative quality.
Benefits
  • Meal allowance / food voucher;
  • Flexible working hours and arrangements (for remote positions);
  • Commuter allowance / transportation voucher (for hybrid or on-site positions);
  • Profit-sharing (PLR);
  • Multi-benefits: flexible benefit via Cartão Flash (benefit card) to use as you prefer;
  • Gympass / Wellhub (fitness benefit platforms);
  • Psicologia Viva (online platform for psychology and nutrition consultations);
  • Health and dental insurance;
  • Life insurance;
  • Extended parental leave (up to 6 months for mothers and 20 days for fathers);
  • Rede D'Ór: support and important information for maternal and baby health with a network of accredited nurses;
  • Birthday day off (one day off to take on your birthday or during your birthday month);
  • Platform with various courses to improve your knowledge (UCA);
  • Language academy (AIA);
  • Leadership development program;
  • Discounts on undergraduate and postgraduate courses at Afya educational units.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingcontent productiondigital marketingA/B testingmessage optimizationcontent performance analysisSEOmarketing funnelsinbound marketingCRM
Soft Skills
mentoringcommunicationstrategic planningcritical thinkingcollaborationadaptabilitycreativityattention to detailproblem-solvingleadership
Certifications
Bachelor's degree in CommunicationsBachelor's degree in AdvertisingBachelor's degree in JournalismBachelor's degree in MarketingBachelor's degree in Language Studies