Afya

Senior Growth and Lifecycle Marketing Analyst

Afya

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

Tech Stack

SQL

About the role

  • Structure, execute and optimize end-to-end CRM journeys (email, WhatsApp, push, SMS, InOne/Insider, Blip);
  • Design and evolve nurture and conversion flows based on behavior, funnel stage, UTM parameters, interests and purchase potential;
  • Implement prioritization, re-engagement, eligibility and offer rules guided by potential to generate GMV, OPPs and contracts.
  • Develop hypotheses and A/B tests for continuous campaign improvement;
  • Analyze performance across initiatives and channels (CTR, CVR, OPP Rate, Contract Rate, Inbound Share, attributed GMV, etc.);
  • Identify bottlenecks, scaling opportunities and quick wins.
  • Consume and interpret data from robust dashboards (BI, Looker Studio, Salesforce, internal tools) to enable fast decision-making;
  • Consolidate information from multiple sources (CRM, BI, GA4, Insider, Blip, Salesforce/ActiveCampaign);
  • Conduct full-funnel analyses and weekly/monthly performance reports;
  • Work closely with the Data/BI team to align on metrics, queries, modeling and lead behavior insights.
  • Lead recurring performance analyses by campaign, initiative, channel and product;
  • Support team rituals (weeklies, retrospectives, cycle alignments);
  • Own strategic areas such as inbound, contracts, WhatsApp flows, promotional campaigns, seasonal peaks, etc.;
  • Collaborate within multidisciplinary squads (Data, Sales/Commercial, Product, Content, Branding and BI).
  • Think critically and propose data-driven actions to accelerate results;
  • Convert deep analyses into practical, actionable recommendations;
  • Defend hypotheses clearly and work autonomously to execute.

Requirements

  • Strong experience in Growth, CRM, Digital Analytics, Performance or Lifecycle;
  • Proficiency in CRM platforms (Salesforce/ActiveCampaign/HubSpot/Insider/Blip or similar);
  • Advanced Excel/Sheets skills (XLOOKUP/VLOOKUP, Pivot Tables, modeling and handling large datasets);
  • Hands-on experience creating and optimizing automated flows;
  • Strong analytical skills and command of funnel metrics (CTR, CVR, OPP Rate, Contract Rate, GMV);
  • Experience with A/B testing and experimentation;
  • Ability to analyze, prioritize and make autonomous decisions;
  • Executive-level communication for presenting insights.
  • Preferred: Prior experience with Agile methodology and OKRs (strong plus);
  • Experience with education journeys, subscription products or B2C models;
  • Basic SQL knowledge (plus);
  • Knowledge of GA4, UTMs and tracking tools;
  • Experience with InOne/Insider, Braze and WhatsApp Blip;
  • Copywriting knowledge focused on CRM and behavioral segmentations.
Benefits
  • Meal allowance / food voucher;
  • Flexible working hours and arrangements (for remote positions);
  • Commuter benefit / transportation allowance (for hybrid or on-site positions);
  • Profit-sharing (PLR);
  • Multi-benefit: flexible benefit via Flash Card to use as desired.
  • Gympass / Wellhub;
  • Psicologia Viva (online platform for psychological and nutrition consultations);
  • Health and dental insurance;
  • Life insurance;
  • Extended parental leave (up to 6 months for mothers and 20 days for fathers);
  • Rede D'Ór: support and important information for mother and baby health with a network of accredited nurses;
  • Partnership with your regional SESC (varied programming in education, health, culture, leisure and assistance);
  • Birthday Day Off (one day off to take on the birthday or during the birthday month).
  • Platform with various courses to enhance your skills (UCA);
  • Language academy (AIA);
  • Leadership development program;
  • Mentoring program for Afya women (MMA);
  • Discounts on undergraduate and graduate courses at Afya educational units.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRMDigital AnalyticsPerformance MarketingLifecycle MarketingA/B TestingData AnalysisFunnel MetricsSQLCopywritingAutomated Flows
Soft skills
Analytical SkillsCritical ThinkingAutonomous Decision-MakingExecutive CommunicationCollaborationProblem SolvingData-Driven RecommendationsPrioritizationLeadershipAdaptability