Affirm

Product Marketing Manager

Affirm

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $160,000 - $210,000 per year

Job Level

SeniorLead

About the role

  • Drive Strategy Through Deep Customer & Data Insight: Translate customer analytics into actionable marketing strategies that drive acquisition, engagement, and long-term value.
  • Connect end-to-end strategy—from segmentation and positioning through execution—ensuring customer insights consistently inform decisions across all touchpoints.
  • Own Complex Prioritization Across Merchants & Stakeholders: Balance customer needs, marketing strategy, and contractual commitments while managing competing priorities.
  • Lead End-to-End GTM with Strategic Rigor: Own GTM strategy including positioning, segmentation, messaging, and measurement ensuring execution is grounded in clear strategic intent while remaining adaptable to evolving business needs.
  • Build Scalable Systems & Raise the Bar: Develop repeatable frameworks that improve execution, efficiency, and consistency.
  • Be a Thought Leader & Driver of Innovation: Introduce new approaches that improve effectiveness across teams.
  • Operate with Agility and Bias for Learning: Navigate ambiguity and take on unfamiliar challenges with confidence.
  • Drive Cross-Functional Alignment: Partner across Product, Sales, Partnerships, and Analytics to ensure execution.
  • Manage Up and Drive Visibility Thoughtfully: Engage leadership appropriately while independently driving progress.

Requirements

  • 7–10+ years of experience in product marketing or similar roles, ideally in fintech or payments.
  • Proven ability to translate customer data and insights into end-to-end marketing strategies that drive measurable business outcomes.
  • Track record of influencing cross-functional teams and driving alignment across complex organizations.
  • Strong prioritization skills across multiple stakeholders and demands.
  • Experience building scalable systems or frameworks for marketing execution.
  • Proven ability to influence cross-functional teams.
  • Comfort operating in ambiguity with a proactive mindset.
  • Strong executive presence and ability to manage up effectively.
  • Highly analytical with strong communication and storytelling skills.
Benefits
  • Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
  • Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
  • Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
  • ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer analyticsmarketing strategiessegmentationpositioningmessagingmeasurementscalable systemsframeworksdata insightsproduct marketing
Soft Skills
prioritizationinfluencingcross-functional alignmentagilityproactive mindsetexecutive presencecommunicationstorytellingmanaging upnavigating ambiguity