Aescape

Marketing Lead, Content & Lifecycle

Aescape

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $125,000 - $150,000 per year

Job Level

Senior

About the role

  • Lead Aescape’s storytelling and content strategy across social, lifecycle, and owned channels
  • Manage Aescape's social presence, creator partnerships, and UGC programs
  • Develop content that brings the Aescape brand and recovery story to life through customer and partner experiences
  • Own lifecycle marketing strategy across email, SMS, and in-app messaging (Braze)
  • Build and optimize customer journeys that drive onboarding, repeat bookings, and retention
  • Launch lifecycle campaigns including onboarding, rebooking, seasonal, and performance-driven communications
  • Own the content and creative pipelines across paid, owned, and social channels
  • Translate brand and growth strategy into creative briefs, campaign concepts, and content programs.
  • Manage external creative partners, including designers, creators, and content agencies
  • Plan and execute integrated marketing campaigns across lifecycle, social, paid media, and owned channels
  • Coordinate launches, promotions, and seasonal campaigns across the marketing ecosystem
  • Act as the central program manager for campaigns, ensuring alignment across Growth, Sales, Customer Success, Product and external partners.
  • Partner with Growth and Data to measure campaign and lifecycle performance and identify optimization opportunities
  • Support the VP of Growth in translating brand and demand strategy into executable marketing programs.

Requirements

  • 5+ years of experience in marketing, growth, lifecycle, or consumer marketing roles.
  • Proven experience owning CRM / lifecycle platforms (Braze strongly preferred).
  • Experience building integrated marketing campaigns across channels.
  • Strong creative instincts paired with performance orientation.
  • Experience managing agencies, creators, or external vendors.
  • Track record of building scalable marketing programs in high-growth environments.
  • Exceptional communication and stakeholder management skills.
  • Comfortable owning complex initiatives from strategy → execution → optimization.
  • Fluent in modern lifecycle marketing and CRM platforms.
Benefits
  • Complimentary massages in our NY HQ and our Partner locations!
  • Medical, vision, and dental insurance covered by us
  • 401k with 4% company match
  • Flexible paid time off and a generous parental leave policy.
  • Working late? Dinner is on us.
  • Competitive salary + bonus.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingcontent strategyintegrated marketing campaignscustomer journey optimizationemail marketingSMS marketingin-app messagingperformance-driven communicationscreative briefscampaign concepts
Soft Skills
creative instinctsperformance orientationcommunication skillsstakeholder managementprogram managementstrategic thinkingexecution skillsoptimization skillscollaborationleadership