AeroVironment

Product Marketing Manager – III

AeroVironment

full-time

Posted on:

Location Type: Hybrid

Location: Simi Valley • California • Pennsylvania • United States

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Salary

💰 $89,000 - $126,000 per year

About the role

  • Owns the strategic planning, execution, and measurement of new product launches and sustainment marketing campaigns, collaborating with key business area stakeholders to ensure alignment with business objectives
  • Manages contractors, vendors, and budgets for marketing initiatives, ensuring efficient allocation of resources and timely execution
  • Partners with Business Development, Program Management, and Product Line Managers to identify market opportunities, translate customer needs into solutions, and prioritize high-impact growth segments
  • Owns assigned marketing budget and ensures alignment with annual operating plan (AOP) objectives
  • Defines, tracks, and analyzes marketing KPIs to continuously optimize campaign effectiveness and ROI
  • Leads the creation and execution of external communications and messaging strategies that differentiate our products and amplify brand presence
  • Builds direct customer insight through trade shows, industry events, and professional societies to refine messaging, inform positioning, and gather actionable market intelligence
  • Analyzes customer, competitor, and market data to identify gaps, opportunities, and positioning strategies
  • Drives cross-functional collaboration, transforming ideas into actionable initiatives with measurable impact

Requirements

  • Bachelor’s degree in Marketing or Communications; or equivalent combination of education, training, and experience
  • 5 – 8 years of experience in product marketing, preferably in defense, aerospace, robotics, or autonomy
  • Deep understanding of strategic product marketing concepts, processes, and best practices
  • Proven ability to manage multiple, complex projects simultaneously with strong organizational, analytical, and project management skills
  • Experience collaborating with cross-functional teams, including engineering, business development, and government affairs
  • Proficiency in MS Office (Word, PowerPoint, Excel, Outlook) and marketing automation tools such as HubSpot or Campaign Monitor
  • Willingness to travel within the U.S. up to 25%
Benefits
  • medical
  • dental
  • vision
  • 401K with company matching
  • a 9/80 work schedule
  • a paid holiday shutdown
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
strategic product marketingmarketing KPIscampaign effectivenessproject managementmarket analysisbudget managementcustomer insightmarket intelligenceresource allocationROI optimization
Soft Skills
organizational skillsanalytical skillscollaborationcommunicationleadership
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications