Aera Technology

Field Marketing Manager

Aera Technology

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $130,000 - $140,000 per year

About the role

  • Plan, manage, and execute a global calendar of field marketing programs, including hosted events, third-party conferences, executive roundtables, customer dinners, and virtual events.
  • Own events end-to-end — from strategy, logistics, and vendor management through to on-site execution, follow-up, and ROI reporting.
  • Partner with regional sales teams to identify and prioritize field program opportunities that align with pipeline goals and account-based strategies.
  • Coordinate with the partner and alliances team to develop co-marketing events and joint field programs with strategic partners.
  • Manage event budgets across multiple programs simultaneously, ensuring spend is tracked, optimized, and reported accurately.
  • Evaluate and recommend new event formats and engagement opportunities that align with how our target buyers want to engage.
  • Develop and execute integrated field marketing campaigns — spanning events, digital, direct mail, and content — that generate net-new pipeline and accelerate existing opportunities.
  • Work closely with demand generation and marketing operations teams to ensure field programs are properly tracked, attributed, and optimized within the marketing tech stack.
  • Partner with business development representatives (BDRs) and client partners / account executives to ensure strong pre- and post-event follow-up that converts marketing activity into a qualified pipeline.
  • Support account-based marketing (ABM) initiatives by developing targeted field plays for key accounts and strategic verticals.
  • Leverage marketing automation and CRM tools (e.g., HubSpot, Salesforce) to manage campaign execution, lead flow, and performance tracking.
  • Manage Aera's participation in global sponsorships and third-party industry events, including major analyst firm events such as Gartner conferences, coordinating logistics, booth presence, speaking opportunities, and attendee engagement.
  • Play a key supporting role in the planning and execution of AeraHub, Aera's annual customer and partner conference, owning defined workstreams from pre-event planning through on-site execution and post-event follow-up.
  • Coordinate with internal stakeholders — including product, sales, and executive leadership — to ensure sponsorship and flagship event activations are strategically aligned and well-represented.
  • Track and report on sponsorship ROI and event outcomes, including pipeline generated, brand visibility, and attendee engagement.
  • Track and report on field marketing program performance, including pipeline generated, pipeline influenced, event ROI, and attendee engagement metrics.
  • Provide regular reporting and insights to the Manager, Field Marketing and regional sales leadership on program effectiveness and recommendations for optimization.
  • Maintain a clear view of field marketing contribution to pipeline across regions, identifying trends and areas for improvement.

Requirements

  • 3–5 years of experience in field marketing, demand generation, or event marketing, preferably in a B2B SaaS or enterprise technology environment.
  • Proven track record of planning and executing field marketing programs — both in-person and virtual — that contribute measurably to pipeline.
  • Experience working closely with sales teams and a strong understanding of how field marketing supports the sales cycle.
  • Strong project management skills with the ability to manage multiple programs, vendors, and stakeholders across global time zones simultaneously.
  • Experience managing marketing budgets and tracking spend across multiple programs.
  • Familiarity with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce) and comfort working with campaign and pipeline data.
  • Excellent written and verbal communication skills, with the ability to collaborate effectively across global, cross-functional teams.
  • Proficiency with AI tools to accelerate campaign planning, content, and reporting workflows is a plus.
  • Will require some travel to key events globally.
Benefits
  • Comprehensive medical, vision and dental plans
  • 401K plan
  • Flexible paid time off
  • Generous parental leave
  • Competitive salary and company stock options
  • Fully-stocked kitchen with snacks and beverages
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
field marketingdemand generationevent marketingproject managementbudget managementcampaign executionpipeline trackingROI reportingevent logisticsaccount-based marketing
Soft Skills
collaborationcommunicationorganizational skillsstakeholder managementstrategic planningproblem-solvingtime managementadaptabilityleadershipanalytical skills