Aera Technology

Senior Manager, Field Marketing – Events

Aera Technology

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $165,000 - $175,000 per year

Job Level

Senior

About the role

  • Lead, mentor, and develop a growing field marketing team, starting with one direct report, with the expectation of expanding the team as the function scales.
  • Set clear goals and priorities for the team, provide ongoing coaching and development, and foster a culture of accountability, creativity, and continuous improvement.
  • Partner with the CMO to define the long-term vision and structure of the field marketing and events function as Aera grows.
  • Own the global field marketing strategy and calendar, encompassing regional demand programs, hosted events, executive roundtables, virtual events, and third-party conference participation.
  • Develop and execute integrated field marketing campaigns — spanning events, digital, direct mail, and content — that generate net-new pipeline and accelerate existing opportunities across all global regions.
  • Build strong, trusted relationships with regional sales leaders and BDRs, ensuring field programs are prioritized against pipeline goals and supported by timely, effective pre- and post-program follow-up.
  • Champion account-based marketing (ABM) strategies, developing targeted field plays for key accounts and strategic verticals in partnership with sales and demand generation.
  • Leverage HubSpot, Salesforce, and other marketing tools to ensure all programs are properly tracked, attributed, and optimized.
  • Own Aera's global sponsorship strategy, including the selection, negotiation, and activation of major industry sponsorships such as Gartner conferences and other tier-one events.
  • Serve as the executive owner of AeraHub, Aera's annual customer and partner conference — leading strategy, budget, and cross-functional planning, and overseeing execution from concept through post-event follow-up and ROI reporting.
  • Ensure all sponsorship and flagship event activations are on-brand, strategically aligned, and clearly connected to pipeline and business goals.
  • Establish clear success metrics for each major sponsorship and event, reporting outcomes to the CMO and sales leadership.
  • Own Aera's partner marketing strategy, developing co-marketing programs, joint events, and field initiatives with strategic technology and services partners.
  • Work closely with the partner and alliances team to identify and activate co-marketing opportunities that expand Aera's reach and generate partner-influenced pipeline.
  • Develop partner-facing marketing assets and enablement materials that support partners in effectively positioning and promoting Aera's platform.
  • Track and report on partner marketing contribution to pipeline, ensuring co-marketing investments are delivering measurable returns.
  • Own and manage the field marketing and events budget, ensuring spend is allocated strategically, tracked accurately, and optimized across programs.
  • Deliver regular performance reporting to the CMO covering pipeline sourced and influenced, program ROI, event outcomes, and partner marketing contribution.
  • Continuously evaluate and optimize the field marketing mix, reallocating investment toward programs and channels delivering the strongest results.

Requirements

  • 7–10 (or more) years of experience in field marketing, event marketing, or integrated marketing, with at least 2 years in a people management role, in a B2B SaaS or enterprise technology environment.
  • Proven track record of planning and executing global field marketing programs — including large-scale events and sponsorships — that generate measurable pipeline and revenue impact.
  • Demonstrated experience managing or owning a flagship company event such as a customer conference or major industry summit.
  • Strong sales alignment skills — experienced in building trusted relationships with sales leadership and ensuring field programs are tightly connected to revenue goals.
  • Experience owning partner marketing programs in collaboration with alliances or channel teams.
  • Strong budget management skills, with experience tracking and optimizing spend across multiple programs and geographies.
  • Proficiency with HubSpot, Salesforce, and ABM platforms (e.g., Demandbase, 6sense).
  • Excellent written and verbal communication skills, with the ability to present confidently to executive stakeholders including the CMO.
  • Proficiency with AI tools to accelerate campaign planning, content, and reporting workflows is a plus.
Benefits
  • comprehensive medical, vision and dental plans
  • 401K plan
  • flexible paid time off
  • generous parental leave
  • fully-stocked kitchen with a selection of snacks and beverages
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
field marketingevent marketingintegrated marketingaccount-based marketingbudget managementpipeline generationcampaign planningcontent developmentperformance reportingpartner marketing
Soft Skills
leadershipmentoringcoachingrelationship buildingcommunicationstrategic thinkingcreativityaccountabilitycollaborationcontinuous improvement