Collect and analyze performance data across marketing funnels, including organic social media (LinkedIn, X, Bluesky) campaigns, paid campaigns, email campaigns, and United’s website.
Generate actionable insights from analytics platforms to evaluate performance and inform optimization strategies
Optimize and maintain performance dashboards and internal reporting systems.
Assist with A/B testing initiatives to refine messaging and tactics.
Support the implementation of social media and online content.

Requirements

Experience with Microsoft Office Suite (Excel, Word, PowerPoint, etc.)
Interest in communications, marketing, and/or sales
Strong communication and writing skills
Ability to work independently and collaboratively
Hands-on experience with WordPress
Familiarity with Google Analytics
Proficiency with native social media analytics platforms to assess engagement and reach
Strong analytical skills with the ability to interpret data and provide actionable insights
Exceptional creative problem-solving skills
Detail-oriented; intellectually curious; strong written and oral communication skills; and interest in advanced energy and/or public policy career

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

A/B testingdata analysisperformance optimizationreporting systemssocial media analyticsWordPressGoogle Analyticsperformance dashboardsemail campaignsmarketing funnels

Soft skills

communication skillswriting skillscollaborationanalytical skillsproblem-solvingdetail-orientedintellectual curiosityindependencecreativityinterest in marketing